M&A Deal Summary

Newell Brands Acquires Smith Mountain Industries

On December 12, 2016, Newell Brands acquired consumer products company Smith Mountain Industries for 100M USD

Acquisition Highlights
  • This is Newell Brands’ 13th transaction in the Consumer Products sector.
  • This is Newell Brands’ 11th largest (disclosed) transaction.
  • This is Newell Brands’ 19th transaction in the United States.
  • This is Newell Brands’ 3rd transaction in Virginia.

M&A Deal Summary
Date 2016-12-12
Target Smith Mountain Industries
Sector Consumer Products
Buyer(s) Newell Brands
Deal Type Add-on Acquisition
Deal Value 100M USD

Target

Smith Mountain Industries

Forest, Virginia, United States
Virginia Candle Company is a manufacturer of premium fragranced candles and other innovative candle accessories and flameless fragrance products.

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Buyer(S) 1

Buyer

Newell Brands

Atlanta, Georgia, United States
Category Company
Founded 1903
Sector Consumer Products
Employees24,600
Revenue 8.1B USD (2023)
DESCRIPTION
Entrance to Newell Brands' corporate headquarters in Atlanta, Georgia.
Entrance to Newell Brands' corporate headquarters in Atlanta, Georgia.

Newell Brands is a marketer of consumer and commercial products. The Company's portfolio of leading brands include Rubbermaid, Sharpie, Graco, Calphalon, Irwin, Lenox, Levolor, Paper Mate, Dymo, Waterman, Parker, Goody, Rubbermaid Commercial Products and Aprica. Newell Brands was formerly known as Newell Rubbermaid. Newell Brands was founded in 1903 and is based in Atlanta, Georgia.

DEAL STATS #
Overall 22 of 23
Sector (Consumer Products) 13 of 14
Type (Add-on Acquisition) 18 of 19
State (Virginia) 3 of 3
Country (United States) 19 of 20
Year (2016) 2 of 2
Size (of disclosed) 11 of 13
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-12 Sistema Plastics

Auckland, New Zealand

Sistema Plastics Ltd. is a provider of food storage containers. Sistema Plastics Ltd. was established in 1994 and is headquartered in Auckland, New Zeland.

Buy $470M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-10 Newell Brands - Tools

Atlanta, Georgia, United States

Newell Brands, Inc. - Tools includes hand tools, power tools and related accessories.

Sell $2.0B
Mergr

Product

Company

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