M&A Deal Summary

Newell Brands Acquires Rubbermaid

On October 22, 1998, Newell Brands acquired consumer products company Rubbermaid for 5.8B USD

Acquisition Highlights
  • This is Newell Brands’ 3rd transaction in the Consumer Products sector.
  • This is Newell Brands’ 2nd largest (disclosed) transaction.
  • This is Newell Brands’ 3rd transaction in the United States.
  • This is Newell Brands’ 2nd transaction in Ohio.

M&A Deal Summary
Date 1998-10-22
Target Rubbermaid
Sector Consumer Products
Buyer(s) Newell Brands
Deal Type Merger
Deal Value 5.8B USD

Target

Rubbermaid

Wooster, Ohio, United States
Rubbermaid is a manufacturer and distributor of consumer household products. The Company produces a variety of items including food storage containers, trash cans, step stools, closets organizers, laundry baskets, bins, air fresheners and other goods. Rubbermaid was formed in 1920 and is headquartered in Wooster, Ohio.

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Buyer(S) 1

Buyer

Newell Brands

Atlanta, Georgia, United States
Category Company
Founded 1903
Sector Consumer Products
Employees24,600
Revenue 8.1B USD (2023)
DESCRIPTION
Entrance to Newell Brands' corporate headquarters in Atlanta, Georgia.
Entrance to Newell Brands' corporate headquarters in Atlanta, Georgia.

Newell Brands is a marketer of consumer and commercial products. The Company's portfolio of leading brands include Rubbermaid, Sharpie, Graco, Calphalon, Irwin, Lenox, Levolor, Paper Mate, Dymo, Waterman, Parker, Goody, Rubbermaid Commercial Products and Aprica. Newell Brands was formerly known as Newell Rubbermaid. Newell Brands was founded in 1903 and is based in Atlanta, Georgia.

DEAL STATS #
Overall 3 of 23
Sector (Consumer Products) 3 of 14
Type (Merger) 1 of 1
State (Ohio) 2 of 3
Country (United States) 3 of 20
Year (1998) 2 of 2
Size (of disclosed) 2 of 13
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1998-06-07 Calphalon

Toledo, Ohio, United States

Calphalon Corp., a manufacturer of gourmet cookware marketed primarily to upscale retailers and department stores.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2000-02-28 Shur-Line

Waukesha, Wisconsin, United States

Shur-Line is a manufacturer of paint related tools and accessories. Shur-Line was founded in 1945 and is based in Waukesha, Wisconsin.

Buy -
Mergr

Product

Company

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