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M&A Deal Summary

Newell Brands Acquires Jostens

On October 14, 2015, Newell Brands acquired consumer products company Jostens from Visant

Acquisition Highlights
  • This is Newell Brands’ 10th transaction in the Consumer Products sector.
  • This is Newell Brands’ 16th transaction in the United States.
  • This is Newell Brands’ 1st transaction in Minnesota.
Investment Fate
  • Jostens was divested to a consortium of buyers in 2018 for 1.3B USD.

M&A Deal Summary
Date 2015-10-14
Target Jostens
Sector Consumer Products
Buyer(s) Newell Brands
Sellers(s) Visant
Deal Type Divestiture

Target

Jostens

Minneapolis, Minnesota, United States
Jostens' corporate headquarters in Minneapolis, Minnesota.
Jostens' corporate headquarters in Minneapolis, Minnesota.
Jostens is a producer of school-related affinity products, including yearbooks, class rings, announcements and accessories, diplomas, caps and gowns and school photography. Jostens' products celebrate important moments and recognize achievements in high schools, colleges and middle schools and the Company is also a provider of products to athletic chmiampions and their fans. Jostens was founded in 1897 and is based in Minneapolis, Minnesota.

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Buyer(S) 1

Buyer

Newell Brands

Atlanta, Georgia, United States
Category Company
Founded 1903
Sector Consumer Products
Employees23,700
Revenue 7.6B USD (2024)
DESCRIPTION
Entrance to Newell Brands' corporate headquarters in Atlanta, Georgia.
Entrance to Newell Brands' corporate headquarters in Atlanta, Georgia.

Newell Brands is a marketer of consumer and commercial products. Newell Brands was founded in 1903 and is based in Atlanta, Georgia.

DEAL STATS #
Overall 18 of 23
Sector: Consumer Products M&A 10 of 14
Type: Divestiture M&A Deals 3 of 3
State: Minnesota M&A 1 of 1
Country: United States M&A 16 of 20
Year: 2015 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-01 Newell Rubbermaid ’s Healthcare Division

Atlanta, Georgia, United States

Newell Rubbermaid Inc.’s Healthcare Division provides technology-enabled products including mobile computing carts, medication carts, and wall-mounted IT workstations to healthcare facilities worldwide.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-10-22 Elmer s Products

Columbus, Ohio, United States

Elmer's Products, Inc. is a provider of activity-based adhesive and cutting products that inspire creativity in the classroom, at home, in the office, in the workshop and at the craft table.

Buy $600M

Seller(S) 1

SELLER

Visant

Armonk, New York, United States
Category Company
Sector Publishing
DESCRIPTION

Visant Corporation is a provider of marketing and publishing services in the school affinity products, sampling, packaging, direct marketing and educational and trade publishing segments.

DEAL STATS #
Overall 2 of 2
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 2 of 2
State: Minnesota M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2015 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-12 Phoenix Color

Hagerstown, Maryland, United States

Phoenix Color is a full-service, full-color printer of cover components, heavily-illustrated and juvenile books, as well as specialty commercial products such as collectible cards, posters, box wraps, game boards, folders, catalogs, and brochures. With its technologically advanced prepress and press operations, a knowledgeable customer service team, and dependable freight services, the company is committed to delivering high-quality products to customers. Phoenix Color was formed in 1979 and is based in Hagerstown, Maryland.

Sell $90M
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