M&A Deal Summary

Newell Brands Acquires Baby Jogger Company

On December 1, 2014, Newell Brands acquired consumer products company Baby Jogger Company from The Riverside Company for 210M USD

Acquisition Highlights
  • This is Newell Brands’ 9th transaction in the Consumer Products sector.
  • This is Newell Brands’ 10th largest (disclosed) transaction.
  • This is Newell Brands’ 15th transaction in the United States.
  • This is Newell Brands’ 2nd transaction in Virginia.

M&A Deal Summary
Date 2014-12-01
Target Baby Jogger Company
Sector Consumer Products
Buyer(s) Newell Brands
Sellers(s) The Riverside Company
Deal Type Add-on Acquisition
Deal Value 210M USD

Target

Baby Jogger Company

Richmond, Virginia, United States
Baby Jogger, is a designer and marketer of branded infant and juvenile products focused on baby strollers, bicycle trailers and related accessories. The company has built a strong reputation thanks to its full line of award-winning and functional products designed for active parents.

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Buyer(S) 1

Buyer

Newell Brands

Atlanta, Georgia, United States
Category Company
Founded 1903
Sector Consumer Products
Employees24,600
Revenue 8.1B USD (2023)
DESCRIPTION
Entrance to Newell Brands' corporate headquarters in Atlanta, Georgia.
Entrance to Newell Brands' corporate headquarters in Atlanta, Georgia.

Newell Brands is a marketer of consumer and commercial products. The Company's portfolio of leading brands include Rubbermaid, Sharpie, Graco, Calphalon, Irwin, Lenox, Levolor, Paper Mate, Dymo, Waterman, Parker, Goody, Rubbermaid Commercial Products and Aprica. Newell Brands was formerly known as Newell Rubbermaid. Newell Brands was founded in 1903 and is based in Atlanta, Georgia.

DEAL STATS #
Overall 17 of 23
Sector (Consumer Products) 9 of 14
Type (Add-on Acquisition) 14 of 19
State (Virginia) 2 of 3
Country (United States) 15 of 20
Year (2014) 3 of 3
Size (of disclosed) 10 of 13
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-22 bubba brands

Atlanta, Georgia, United States

bubba brands, Inc. is a designer and marketer of durable beverage containers.

Buy $83M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-01 Newell Rubbermaid ’s Healthcare Division

Atlanta, Georgia, United States

Newell Rubbermaid Inc.’s Healthcare Division provides technology-enabled products including mobile computing carts, medication carts, and wall-mounted IT workstations to healthcare facilities worldwide.

Sell -

Seller(S) 1

SELLER

The Riverside Company

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1988
PE ASSETS 5.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

The Riverside Company is a global private equity firm that seeks investments in profitable lower middle-market companies valued under $400 million. Riverside looks to invest in growth businesses headquartered in North America, Europe, and Asia (primarily Japan and South Korea), that have been in operation for at least five years. Riverside targets investments in a wide array of industries including distribution, automotive, healthcare, education, manufacturing, software, consumer services, plastics, publishing, food, communications, marine, and business services. Riverside was formed in 1988 and is based in New York City.

DEAL STATS #
Overall 94 of 191
Sector (Consumer Products) 2 of 7
Type (Add-on Acquisition) 38 of 82
State (Virginia) 4 of 4
Country (United States) 70 of 133
Year (2014) 13 of 16
Size (of disclosed) 6 of 21
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-01 Sencore

Sioux Falls, South Dakota, United States

Sencore, Inc. designs, manufactures and markets a broad suite of products serving multiple segments of the global video, audio and data transmission industries. The company provides products and services for communication transmission infrastructure for broadcast, cable, telecommunications and consumer A/V products. Sencore also provides maintenance, home theatre/home automation installation and calibration, and medical imaging.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-02 Precision Wire Components

Tualatin, Oregon, United States

Precision Wire Components (PWC) designs and produces high precision medical wires and supporting components that are used in a wide variety of minimally invasive medical procedures.

Sell -
Mergr

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