M&A Deal Summary

New Wave Group Acquires Tenson

On June 30, 2023, New Wave Group acquired apparel/textiles company Tenson

Acquisition Highlights
  • This is New Wave Group’s 3rd transaction in the Apparel/Textiles sector.
  • This is New Wave Group’s 1st transaction in Sweden.

M&A Deal Summary

Date 2023-06-30
Target Tenson
Sector Apparel/Textiles
Buyer(s) New Wave Group
Deal Type Add-on Acquisition

Target

Tenson

Askim, Sweden
Tenson is an outdoor & lifestyle brand with roots in the Swedish west coast that has undergone a restructuring & repositioning process that includes the entire spectrum regarding brand, product, marketing, sales, and channel strategies. Tenson was formed in 1951 and is based in Askim, Sweden.

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Buyer(S) 1

Buyer

New Wave Group

Gothenburg, Sweden

Category Company
Founded 1989
Sector Consumer Products
Employees2,450
Revenue 9.5B SEK (2024)
DESCRIPTION

New Wave Group designs, acquires, and develops brands and products in the corporate promo, gifts, and home furnishings sectors. The Group will achieve synergies by coordinating design, purchasing, marketing, warehousing, and distribution of its product range. New Wave Group was founded in 1989 and is based in Gothenburg, Sweden.


DEAL STATS #
Overall 4 of 5
Sector: Apparel/Textiles M&A 3 of 3
Type: Add-on Acquisition M&A Deals 4 of 5
Country: Sweden M&A 1 of 1
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-02 B.T.C. Activewear

Wednesbury , United Kingdom

B.T.C. Activewear is a wholesale distributor within its sector, offering ca. 50 leading international apparel brands. B.T.C. Activewear was founded in 2000 and is based in Wednesbury, United Kingdom.

Buy £33M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-06-18 Cotton Classics

Schwadorf, Austria

Cotton Classics is a textile wholesale distributor serving several Central and Eastern European countries, with subsidiaries in Germany, Switzerland, the Czech Republic, and Italy. Cotton Classics is based in Schwadorf, Austria.

Buy -