Add-on Acquisition • Distribution

New Wave Group Acquires B.T.C. Activewear

On September 2, 2022, New Wave Group acquired distribution company B.T.C. Activewear for 33M GBP

Acquisition Context
  • This is New Wave Group’s 1st transaction in the Distribution sector.
  • This is New Wave Group’s largest (disclosed) transaction.
  • This is New Wave Group’s 1st transaction in the United Kingdom.

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M&A Deal Summary

Date September 2, 2022
Target B.T.C. Activewear
Sector Distribution
Buyer(s) New Wave Group
Deal Type Add-on Acquisition
Deal Value 33M GBP

Target Company

B.T.C. Activewear

Wednesbury , United Kingdom
B.T.C. Activewear is a wholesale distributor within its sector, offering ca. 50 leading international apparel brands. B.T.C. Activewear was founded in 2000 and is based in Wednesbury, United Kingdom.
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Buyer Overview 1

Buyer

New Wave Group

Gothenburg, Sweden

Category Company
Founded 1989
Sector Consumer Products
Employees2,450
Revenue 9.5B SEK (2024)
DESCRIPTION

New Wave Group designs, acquires, and develops brands and products in the corporate promo, gifts, and home furnishings sectors. The Group will achieve synergies by coordinating design, purchasing, marketing, warehousing, and distribution of its product range. New Wave Group was founded in 1989 and is based in Gothenburg, Sweden.


Deal Context for Buyer #
Overall 3 of 5
Sector: Distribution 1 of 2
Type: Add-on Acquisition 3 of 5
Country: United Kingdom 1 of 1
Year: 2022 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-01 Ahead

New Bedford, Massachusetts, United States

AHEAD, Inc. is a designer and supplier of decorated headwear, apparel and accessories to the golf, resort and corporate identity markets.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-30 Tenson

Askim, Sweden

Tenson is an outdoor & lifestyle brand with roots in the Swedish west coast that has undergone a restructuring & repositioning process that includes the entire spectrum regarding brand, product, marketing, sales, and channel strategies. Tenson was formed in 1951 and is based in Askim, Sweden.

Buy -