Add-on Acquisition • Distribution

New Wave Group Acquires Cotton Classics

On June 18, 2025, New Wave Group acquired distribution company Cotton Classics

Acquisition Context
  • This is New Wave Group’s 2nd transaction in the Distribution sector.
  • This is New Wave Group’s 1st transaction in Austria.

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M&A Deal Summary

Date June 18, 2025
Target Cotton Classics
Sector Distribution
Buyer(s) New Wave Group
Deal Type Add-on Acquisition

Target Company

Cotton Classics

Schwadorf, Austria
Cotton Classics is a textile wholesale distributor serving several Central and Eastern European countries, with subsidiaries in Germany, Switzerland, the Czech Republic, and Italy. Cotton Classics is based in Schwadorf, Austria.
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Buyer Overview 1

Buyer

New Wave Group

Gothenburg, Sweden

Category Company
Founded 1989
Sector Consumer Products
Employees2,450
Revenue 9.5B SEK (2024)
DESCRIPTION

New Wave Group designs, acquires, and develops brands and products in the corporate promo, gifts, and home furnishings sectors. The Group will achieve synergies by coordinating design, purchasing, marketing, warehousing, and distribution of its product range. New Wave Group was founded in 1989 and is based in Gothenburg, Sweden.


Deal Context for Buyer #
Overall 5 of 5
Sector: Distribution 2 of 2
Type: Add-on Acquisition 5 of 5
Country: Austria 1 of 1
Year: 2025 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-30 Tenson

Askim, Sweden

Tenson is an outdoor & lifestyle brand with roots in the Swedish west coast that has undergone a restructuring & repositioning process that includes the entire spectrum regarding brand, product, marketing, sales, and channel strategies. Tenson was formed in 1951 and is based in Askim, Sweden.

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