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M&A Deal Summary

New Heritage Capital Acquires Brilliant

On September 19, 2024, private equity firm New Heritage Capital acquired marketing company Brilliant

Acquisition Highlights
  • This is New Heritage Capital’s 2nd transaction in the Marketing sector.
  • This is New Heritage Capital’s 27th transaction in the United States.
  • This is New Heritage Capital’s 9th transaction in California.

M&A Deal Summary
Date 2024-09-19
Target Brilliant
Sector Marketing
Buyer(s) New Heritage Capital
Deal Type Buyout (LBO, MBO, MBI)

Target

Brilliant

San Francisco, California, United States
Brilliant offers a broad suite of solutions for corporate gifting and branded merchandise, a powerful technology platform, full-service creative development and a global fulfillment infrastructure providing worldwide reach to its customers. Brilliant was founded in 2015 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

New Heritage Capital

Boston, Massachusetts, United States

Investor Investor Investor Investor

Category Private Equity Firm
Founded 2006
PE ASSETS 1.4B USD
Size Large
Type Sector Agnostic
DESCRIPTION

New Heritage Capital LLC is a private investment firm specializing in the acquisition and equity-based recapitalization of private, family owned businesses. Heritage looks to invest in growing, middle-market companies with at least $30 million in annual revenue and EBITDA of at least $4 million. Target sectors include aerospace, consumer products, food/beverage, media/publishing, healthcare, manufacturing, pet products, plastics/packaging, printing, and value-added distribution. New Heritage Capital LLC was formed in 2006 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 30 of 31
Sector (Marketing) 2 of 2
Type (Buyout (LBO, MBO, MBI)) 10 of 10
State (California) 9 of 9
Country (United States) 27 of 28
Year (2024) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-18 Revela Foods

New Berlin, Wisconsin, United States

Revela Foods is a provider of dairy flavorings, cheese sauces, seasonings, and functional cheese. Revela Foods provides customers with a full-service cheese ingredient offering from product development through final manufacturing. Revela Foods was founded in 1986 and is based in New Berlin, Wisconsin.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-13 Continental Services

Detroit, Michigan, United States

Continental Services is a provider of a spectrum of tailored services, including vending services, office coffee replenishment, corporate cafés, grab-and-go markets, and special events. Continental Services was founded in 1990 and is based in Detroit, Michigan.

Sell -
Mergr

Product

Company

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