Add-on Acquisition • Marketing

New Engen Acquires Donut Digital

On September 26, 2024, New Engen acquired marketing company Donut Digital

Acquisition Context

This is New Engen’s 2nd transaction in the Marketing sector.
This is New Engen’s 2nd transaction in the United States.
This is New Engen’s 1st transaction in California.

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M&A Deal Summary
Date	September 26, 2024
Target	Donut Digital
Sector	Marketing
Buyer(s)	New Engen
Deal Type	Add-on Acquisition
Advisor(s)	PALAZZO (Financial)

Target Company

Donut Digital

Manhattan Beach, California, United States

Donut Digital is a creative and media powerhouse, supercharging digital strategies for leading brands such as Caraway, Ritual, Prose, Spindrift, Dr. Squatch, Hu Kitchen, and more. Donut Digital was formed in 2021 and is headquartered in Manhattan Beach, California.

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Buyer Overview 1

Buyer

New Engen

Seattle, Washington, United States

Category	Company
Founded	2016
Sector	Marketing

DESCRIPTION

New Engen is a growth-focused integrated marketing agency specializing in media, creative, market research, and analytics. It partners with innovative brands to rapidly execute strategies and drive measurable, breakthrough results. New Engen was founded in 2016 and is based in Seattle, Washington.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Marketing	2 of 2
Type: Add-on Acquisition	2 of 2
State: California	1 of 1
Country: United States	2 of 2
Year: 2024	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2023-06-07	LT Partners Mukilteo, Washington, United States LT Partners is an affiliate marketing agency that specializes in strategic partnerships and performance marketing. Services and solutions are designed to strategically scale any business with a digital presence. LT Partners was founded in 2018 and is based in Mukilteo, Washington.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2023-06-07

LT Partners

Mukilteo, Washington, United States

LT Partners is an affiliate marketing agency that specializes in strategic partnerships and performance marketing. Services and solutions are designed to strategically scale any business with a digital presence. LT Partners was founded in 2018 and is based in Mukilteo, Washington.

Buy

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