M&A Deal Summary

New Engen Acquires Donut Digital

On September 26, 2024, New Engen acquired marketing company Donut Digital

Acquisition Highlights
  • This is New Engen’s 2nd transaction in the Marketing sector.
  • This is New Engen’s 2nd transaction in the United States.
  • This is New Engen’s 1st transaction in California.

M&A Deal Summary
Date 2024-09-26
Target Donut Digital
Sector Marketing
Buyer(s) New Engen
Deal Type Add-on Acquisition
Advisor(s) PALAZZO (Financial)

Target

Donut Digital

Manhattan Beach, California, United States
Donut Digital is a creative and media powerhouse, supercharging digital strategies for leading brands such as Caraway, Ritual, Prose, Spindrift, Dr. Squatch, Hu Kitchen, and more. Donut Digital was formed in 2021 and is headquartered in Manhattan Beach, California.

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Buyer(S) 1

Buyer

New Engen

Seattle, Washington, United States
Category Company
Founded 2016
Sector Marketing
DESCRIPTION

New Engen is a growth-obsessed integrated marketing agency with deep, industry-shaping expertise across media, creative, market research, and analytics. It partners with the world's most innovative brands to accelerate the execution of winning ideas in a rapidly shifting market to achieve breakthrough results. New Engen was founded in 2016 and is based in Seattle, Washington.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 2 of 2
State (California) 1 of 1
Country (United States) 2 of 2
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-07 LT Partners

Mukilteo, Washington, United States

LT Partners is an affiliate marketing agency that specializes in strategic partnerships and performance marketing. Services and solutions are designed to strategically scale any business with a digital presence. LT Partners was founded in 2018 and is based in Mukilteo, Washington.

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