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M&A Deal Summary

NetWise Acquires WhoToo

On August 27, 2019, NetWise acquired software company WhoToo from Demandbase

Acquisition Highlights
  • This is NetWise’s 1st transaction in the Software sector.
  • This is NetWise’s 1st transaction in the United States.
  • This is NetWise’s 1st transaction in Washington.

M&A Deal Summary
Date 2019-08-27
Target WhoToo
Sector Software
Buyer(s) NetWise
Sellers(s) Demandbase
Deal Type Divestiture

Target

WhoToo

Seattle, Washington, United States
WhoToo, Inc. is a data as a service (DaaS) and marketing platform provider. WhoToo offers free analytic tools for publishers and marketers to get to know their users through email, web and mobile apps. WhoToo, Inc. was founded in 2012 and is based in Seattle, Washington.

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Buyer(S) 1

Buyer

NetWise

Boca Raton, Florida, United States
Category Company
Founded 2011
Sector Information Services
DESCRIPTION

NetWise is a data and information services company that makes data useful for marketers. NetWise proprietary technology unites, shapes, and enriches data from a diverse range of sources - including our client's own internal data - to create a reliable, ever-updated, single-source of truth for market outreach that can be activated on nearly any marketing platform or channel. NetWise was founded in 2011 and is based in Boca Raton, Florida.

DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Washington M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2019 M&A 1 of 1

Seller(S) 1

SELLER

Demandbase

San Francisco, California, United States
Category Company
Founded 2005
Sector Internet Software and Services
DESCRIPTION

Demandbase is a provider of account-based marketing, enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. Demandbase was established in 2005 and is based in San Francisco, California.

DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Washington M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-24 Spiderbook

Los Altos, California, United States

Spiderbook, Inc. is a developer of software that automates the identification of companies that are likely to buy, including those that are already in-market for a company’s products and services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-16 Engagio

San Mateo, California, United States

Engagio Inc. is a provider of cloud-based account-based marketing (ABM) platform for teams target the right accounts, orchestrate multi-channel interactions, and measure what’s working. Engagio was founded in 2015 and is based in San Mateo, California.

Buy -
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