M&A Deal Summary

Nestlé Acquires Waggin Train

On September 17, 2010, Nestlé acquired food company Waggin Train from VMG Partners for 450M USD

Acquisition Highlights
  • This is Nestlé’s 4th transaction in the Food sector.
  • This is Nestlé’s 9th largest (disclosed) transaction.
  • This is Nestlé’s 8th transaction in the United States.
  • This is Nestlé’s 1st transaction in South Carolina.

M&A Deal Summary
Date 2010-09-17
Target Waggin Train
Sector Food
Buyer(s) Nestlé
Sellers(s) VMG Partners
Deal Type Add-on Acquisition
Deal Value 450M USD

Target

Waggin Train

Anderson, South Carolina, United States
Waggin' Train is a brand of premium, healthy dog treats made from natural ingredients.

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Buyer(S) 1

Buyer

Nestlé

Vevey, Switzerland
Category Company
Founded 1866
Sector Food
Employees270,000
Revenue 93.4B CHF (2023)
DESCRIPTION

Nestlé is a large food, beverage, and consumer products company. The Company has more than 2000 brands amongst its portfolio and operates globally. Nestlé was originally established in 1866 and is based in Vevey, Switzerland.

DEAL STATS #
Overall 9 of 21
Sector (Food) 4 of 9
Type (Add-on Acquisition) 8 of 15
State (South Carolina) 1 of 1
Country (United States) 8 of 14
Year (2010) 3 of 3
Size (of disclosed) 9 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-05-26 PowerBar

Glendale, California, United States

PowerBar was created by athletes, for athletes. Company started PowerBar to help athletes reach their goals by providing nutrition tools for optimum athletic performance.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-06-29 Peters Ice Cream

Victoria, Australia

Peters is an iconic Australian brand. The business has been manufacturing ice cream products in Australia since 1907. Peters holds market leadership positions in both the grocery and route channels, and its products cater to all segments of the market with household brands including Drumstick, Peters Original, Connoisseur and Maxibon.

Sell -

Seller(S) 1

SELLER

VMG Partners

San Francisco, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2005
PE ASSETS 2.6B USD
Size Large
Type Sector Focused
DESCRIPTION

VMG Partners is a private equity firm focused on early and growth stage investing in consumer products companies. VMG has a specific interest in the lifestyle, wellness, food and beverage, personal care, pet and leisure sectors of the consumer products industry. VMG targets US-based companies with revenues between $1 and $500 million. VMG was formed in 2005 and has offices in San Francisco and Los Angeles.

DEAL STATS #
Overall 1 of 24
Sector (Food) 1 of 14
Type (Add-on Acquisition) 1 of 20
State (South Carolina) 1 of 1
Country (United States) 1 of 23
Year (2010) 1 of 1
Size (of disclosed) 3 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-09-22 Snack Factory

Skillman, New Jersey, United States

Snack Factory LLC produces pretzel-shaped crackers under the Pretzel Crisps brand.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-09-12 KAS Direct

Hicksville, New York, United States

Babyganics is a pioneering lifestyle brand offering family-focused products including skin care, bath care, sun care, insect repellent, oral care, hand hygiene, surface cleaners, laundry products, dish soaps, diapers and wipes.

Buy -
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