M&A Deal Summary

Nazca Capital Acquires Soy Olivia Media Group

On August 3, 2022, private equity firm Nazca Capital acquired marketing company Soy Olivia Media Group

Acquisition Highlights
  • This is Nazca Capital’s 3rd transaction in the Marketing sector.
  • This is Nazca Capital’s 38th transaction in Spain.

M&A Deal Summary

Date 2022-08-03
Target Soy Olivia Media Group
Sector Marketing
Buyer(s) Nazca Capital
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) KPMG Corporate Finance (Financial)
Escalona & De Fuentes (Legal)

Target

Soy Olivia Media Group

Madrid, Spain
Soy Olivia Media Group is a holding company specializing in social marketing. A strategic, creative agency that produces content and experiences. The company connects creators, campaigns and creativity through audience knowledge, data insights and new technologies. Soy Olivia Media Group was founded in 2015 and is based in Madrid, Spain.

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Buyer(S) 1

Buyer

Nazca Capital

Madrid, Spain

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2001
PE ASSETS 755M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Nazca Private Equity is an investment firm focused on investing in private, small and medium-sized Spanish companies. Nazca looks for businesses with value-added products or services, proven track records, leading market positions, and sustainable competitive advantages. Prospective companies generally have sales of €10 to €300 million. The Firm's target investment size is €7 to €50 million. Funds are typically used to support buyouts, growth capital financings, add-ons, and consolidations. Nazca began investing in 2001 and is based in Madrid.


DEAL STATS #
Overall 38 of 44
Sector: Marketing M&A 3 of 4
Type: Buyout (LBO, MBO, MBI) M&A Deals 32 of 34
Country: Spain M&A 38 of 44
Year: 2022 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-08 FoodBox

Madrid, Spain

FoodBox is an owner and operator of catering chains Santagloria (cafeteria-bakery segment) and Taberna Volapié (gastro-taverna segment). FoodBox was founded in 2015 and is based in Madrid, Spain.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-05 Eolos Floating Lidar Solutions

Barcelona, Spain

Eolos Floating Lidar Solutions is a collection and commercialization of metocean data (meteorological, environmental and marine) for the offshore wind industry, measured through proprietary floating platforms equipped with state-of-the-art LiDAR technology – to measure wind characteristics – and other advanced sensors for the characterisation of ocean currents, waves, water quality, marine fauna and birds, among others. Eolos Floating Lidar Solutions was founded in 2014 and is based in Barcelona, Spain.

Buy -