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M&A Deal Summary

myThings Acquires ViewScore

On January 28, 2009, myThings acquired internet software and services company ViewScore

Acquisition Highlights
  • This is myThings’ 1st transaction in the Internet Software and Services sector.
  • This is myThings’ 1st transaction in Israel.

M&A Deal Summary
Date 2009-01-28
Target ViewScore
Sector Internet Software and Services
Buyer(s) myThings
Deal Type Add-on Acquisition

Target

ViewScore

Tel Aviv, Israel
ViewScore has a product review platform which enables analysis and aggregation of many product reviews into one product score.

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Buyer(S) 1

Buyer

myThings

Graz, Austria
Category Company
Sector Internet Software and Services
DESCRIPTION

myThings GmbH is a personalised retargeting company offering performance based (CPA) display ad solutions that deliver over 500% uplift in return conversions for the top online retailers. myThings is based in Graz, Austria.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Israel M&A 1 of 1
Year: 2009 M&A 1 of 1
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