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  5. MySale Acquires Identity Direct

M&A Deal Summary

MySale Acquires Identity Direct

On April 6, 2017, MySale acquired retailer Identity Direct for 3M AUD

Acquisition Highlights
  • This is MySale’s 1st transaction in the Retail sector.
  • This is MySale’s 0th largest (disclosed) transaction.
  • This is MySale’s 1st transaction in Australia.

M&A Deal Summary
Date 2017-04-06
Target Identity Direct
Sector Retail
Buyer(s) MySale
Deal Type Add-on Acquisition
Deal Value 3M AUD

Target

Identity Direct

North Sydney, Australia
Identity Direct Ltd. is an international retailer of personalised products. Identity Direct has a rich heritage in providing consumers with personalised gifts and products, including; apparel, sporting goods, labels and books and has partnered with world famous brands including; Disney, Marvel, Nickelodeon and Mattel.

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Buyer(S) 1

Buyer

MySale

Brookvale, Australia
Category Company
Founded 2007
Sector Retail
Employees122
Revenue 118M AUD (2021)
DESCRIPTION

MySale is an international online retailer with established online flash sales and retail websites in Australia, New Zealand, South-East Asia and the United Kingdom. MySale was founded in 2007 and is based in Brookvale, Australia.

DEAL STATS #
Overall 1 of 1
Sector: Retail M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Australia M&A 1 of 1
Year: 2017 M&A 1 of 1
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