Add-on Acquisition • Retail

MySale Acquires Identity Direct

On April 6, 2017, MySale acquired retailer Identity Direct for 3M AUD

Acquisition Context

This is MySale’s 1st transaction in the Retail sector.
This is MySale’s 0th largest (disclosed) transaction.
This is MySale’s 1st transaction in Australia.

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M&A Deal Summary
Date	April 6, 2017
Target	Identity Direct
Sector	Retail
Buyer(s)	MySale
Deal Type	Add-on Acquisition
Deal Value	3M AUD

Target Company

Identity Direct

North Sydney, Australia

Identity Direct Ltd. is an international retailer of personalised products. Identity Direct has a rich heritage in providing consumers with personalised gifts and products, including; apparel, sporting goods, labels and books and has partnered with world famous brands including; Disney, Marvel, Nickelodeon and Mattel.

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Buyer Overview 1

Buyer

MySale

Brookvale, Australia

Category	Company
Founded	2007
Sector	Retail
Employees	122
Revenue	118M AUD (2021)

DESCRIPTION

MySale is an international online retailer with established online flash sales and retail websites in Australia, New Zealand, South-East Asia and the United Kingdom. MySale was founded in 2007 and is based in Brookvale, Australia.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Retail	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Australia	1 of 1
Year: 2017	1 of 1

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