M&A Deal Summary

MySale Acquires Identity Direct

On April 6, 2017, MySale acquired retailer Identity Direct for 3M AUD

Acquisition Highlights
  • This is MySale’s 1st transaction in the Retail sector.
  • This is MySale’s 0th largest (disclosed) transaction.
  • This is MySale’s 1st transaction in Australia.

M&A Deal Summary
Date 2017-04-06
Target Identity Direct
Sector Retail
Buyer(s) MySale
Deal Type Add-on Acquisition
Deal Value 3M AUD

Target

Identity Direct

North Sydney, Australia
Identity Direct Ltd. is an international retailer of personalised products. Identity Direct has a rich heritage in providing consumers with personalised gifts and products, including; apparel, sporting goods, labels and books and has partnered with world famous brands including; Disney, Marvel, Nickelodeon and Mattel.

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Buyer(S) 1

Buyer

MySale

Brookvale, Australia
Category Company
Founded 2007
Sector Retail
Employees122
Revenue 118M AUD (2021)
DESCRIPTION

MySale is an international online retailer with established online flash sales and retail websites in Australia, New Zealand, South-East Asia and the United Kingdom. Founded in 2007, the Group provides customers with access to outstanding brands and products at discounted prices whilst simultaneously providing brand partners unique international inventory and sales solutions. The Group's flash sales websites host time limited sales in each of its territories. These flash sales are focused on fashion, apparel, health, beauty and homeware categories and are predominantly undertaken on a consignment inventory basis. The retail websites operate in Australia and focus on similar product categories using mostly drop-shipped inventory. MySale was founded in 2007 and is based in Brookvale, Australia.

DEAL STATS #
Overall 1 of 1
Sector (Retail) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (Australia) 1 of 1
Year (2017) 1 of 1
Mergr

Product

Company

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