Add-on Acquisition • Marketing

Myriad Destination Marketing Acquires SPRING O’BRIEN

On December 7, 2015, Myriad Destination Marketing acquired marketing company SPRING O’BRIEN

Acquisition Context

This is Myriad Destination Marketing’s 1st transaction in the Marketing sector.
This is Myriad Destination Marketing’s 1st transaction in the United States.
This is Myriad Destination Marketing’s 1st transaction in New York.

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M&A Deal Summary
Date	December 7, 2015
Target	SPRING O’BRIEN
Sector	Marketing
Buyer(s)	Myriad Destination Marketing
Deal Type	Add-on Acquisition

Target Company

SPRING O’BRIEN

New York, New York, United States

SPRING O’BRIEN is a full-service agency specializes in public relations, media relations, social media, special events, partnerships and sponsorships, promotions, broadcast development, crisis management, digital marketing and campaign integration.

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Buyer Overview 1

Buyer

Myriad Destination Marketing

Los Angeles, California, United States

Category	Company
Founded	1987
Sector	Marketing

DESCRIPTION

Myriad Destination Marketing is an agency providing tactical solutions for the travel and tourism industry. Myriad offers a complete range of integrated marketing services including: marketing and advertising, destination representation, public relations and custom publishing / content creation.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
State: New York	1 of 1
Country: United States	1 of 1
Year: 2015	1 of 1

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