M&A Deal Summary

My Size Acquires ShoeSize.Me

On September 11, 2025, My Size acquired internet software and services company ShoeSize.Me

Acquisition Highlights
  • This is My Size’s 2nd transaction in the Internet Software and Services sector.
  • This is My Size’s 1st transaction in the United States.

M&A Deal Summary

Date 2025-09-11
Target ShoeSize.Me
Sector Internet Software and Services
Buyer(s) My Size
Deal Type Add-on Acquisition

Target

ShoeSize.Me

United States
ShoeSize.Me is a SaaS company specializing in AI-powered footwear sizing and fit solutions.

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Buyer(S) 1

Buyer

My Size

Airport City, Israel

Category Company
Founded 1999
Sector Software
Employees13
Revenue 8M USD (2024)
DESCRIPTION

My Size is a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications, including the apparel, e-commerce, DIY, shipping, and parcel delivery industries. This proprietary measurement technology is driven by several algorithms that are able to calculate and record measurements in a variety of novel ways. My Size was founded in 1999 and is based in Airport City, Israel.


DEAL STATS #
Overall 3 of 3
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 3
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-12 Naiz Fit

Donostia, Spain

Naiz Fit is a provider of SaaS technology solutions that solve size and fit issues for fashion e-commerce companies. The company obtains 20+ body measurements using its proprietary AI and computer vision capabilities by transforming simple images into body measurements. For customers who do not want to use photos, Naiz Fit implements statistical modeling algorithms to determine size and fit based on height, weight, age, gender, and fit preference. Convolutional neural networks enable the company's technology to extract direct body measurements and body morphologies with the highest accuracy. Naiz Fit is based in Donostia, Spain.

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