Add-on Acquisition • Digital Media

My.Games Acquires Mamboo

On September 20, 2021, My.Games acquired digital media company Mamboo for 2M USD

Acquisition Context

This is My.Games’ 1st transaction in the Digital Media sector.
This is My.Games’ largest (disclosed) transaction.
This is My.Games’ 1st transaction in Belarus.

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M&A Deal Summary
Date	September 20, 2021
Target	Mamboo
Sector	Digital Media
Buyer(s)	My.Games
Deal Type	Add-on Acquisition
Deal Value	2M USD

Target Company

Mamboo

Minsk, Belarus

Mamboo helps studios in making chart-topping games. The company coaches developers of all sizes on finding ideas and developing their games. It also takes care of marketing and helps studios out with live ops to keep players coming back. Mamboo was formed in 2020 and is based in Minsk, Belarus.

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Buyer Overview 1

Buyer

My.Games

Amsterdam, Netherlands

Category	Company
Founded	2009
Sector	Digital Media

DESCRIPTION

My.Games unite dozens of talented partner studios, developing games across various genres and sharing the same passion - to make modern games, where each player can find an adventure they've always wanted. My.Games was formed in 2009 and is based in Amsterdam, Netherlands.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Digital Media	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Belarus	1 of 1
Year: 2021	1 of 1
Size (of disclosed)	1 of 1

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