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  6. My Code Acquires Veranda Entertainment

M&A Deal Summary

My Code Acquires Veranda Entertainment

On November 1, 2022, My Code acquired media company Veranda Entertainment

Acquisition Highlights
  • This is My Code’s 1st transaction in the Media sector.
  • This is My Code’s 2nd transaction in the United States.
  • This is My Code’s 2nd transaction in California.

M&A Deal Summary
Date 2022-11-01
Target Veranda Entertainment
Sector Media
Buyer(s) My Code
Deal Type Add-on Acquisition

Target

Veranda Entertainment

Santa Monica, California, United States
Veranda Entertainment is a technology and entertainment company that has been distributing film and television content across multiple platforms for 18 years. The company spans the globe as they work with independent producers, large distributors, and production companies to distribute its content. Veranda’s partnership with media companies, smart television manufacturers, and digital platforms to distribute its content and branded channels allows viewers worldwide to enjoy curated films and TV. Veranda Entertainment was formed in 2004 and is based in Santa Monica, California.

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Buyer(S) 1

Buyer

My Code

Santa Monica, California, United States
Category Company
Founded 2015
Sector Marketing
DESCRIPTION

My Code provides digital media and advertising services for consumer brands and agencies seeking to reach multicultural audiences at scale. My Code was founded in 2015 and is based in Santa Monica, California.

DEAL STATS #
Overall 2 of 2
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: California M&A 2 of 2
Country: United States M&A 2 of 2
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-26 HipLatina

San Francisco, California, United States

HipLatina is a digital lifestyle platform for Hispanic women that reaches more than four million consumers per month via email, web, Facebook, Twitter, Instagram, Pinterest and more than 20 websites and mobile apps. HipLatina was founded in 2014 and is based in San Francisco, California.

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