M&A Deal Summary

MUNDOmedia Acquires 36 Labs

On October 18, 2016, MUNDOmedia acquired digital media company 36 Labs

Acquisition Highlights
  • This is MUNDOmedia’s 1st transaction in the Digital Media sector.
  • This is MUNDOmedia’s 1st transaction in the United States.
  • This is MUNDOmedia’s 1st transaction in California.

M&A Deal Summary
Date 2016-10-18
Target 36 Labs
Sector Digital Media
Buyer(s) MUNDOmedia
Deal Type Add-on Acquisition

Target

36 Labs

San Francisco, California, United States
36 Labs LLC is a technology-driven user acquisition ("UA"). Utilizing its proprietary marketing optimization technology named CORE, the hands-on team is able to assist brands of all sizes with enhancing their respective UA efforts across the globe. Leveraging constantly evolving ad technology with the insatiable demand for brand performance, 36 Labs has positioned itself to exceed partner demands today while effectively forecasting their respective needs for tomorrow.

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Buyer(S) 1

Buyer

MUNDOmedia

Richmond Hill, Ontario, Canada
Category Company
Founded 2007
Sector Digital Media
Employees125
DESCRIPTION

MUNDOmedia is a data-driven digital marketing company. The Company helps large brands grow their business by connecting them to an engaged global audience at the moment of greatest opportunity with a suite of proprietary technology powered by data. MUNDOmedia reaches more than two billion users per month, offering a single point of access to digital supply channels in 182 countries worldwide. The MUNDOTrack platform utilizes rich audience data segments and granular targeting capabilities to deliver unparalleled control and real-time analytical insights. MUNDOmedia's technology empowers the Company's advertising partners to create millions of mobile connections with key audience segments.

DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2016) 1 of 1
Mergr

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Company

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