M&A Deal Summary

Multiply Media Group Acquires London Lites

On November 27, 2025, Multiply Media Group acquired marketing company London Lites

Acquisition Highlights
  • This is Multiply Media Group’s 1st transaction in the Marketing sector.
  • This is Multiply Media Group’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2025-11-27
Target London Lites
Sector Marketing
Buyer(s) Multiply Media Group
Deal Type Add-on Acquisition

Target

London Lites

Newcastle upon Tyne, United Kingdom
London Lites is a digital out-of-home (DOOH) media company that owns and operates large LED advertising screens across Central London. The Company offers brands the ability to run static or full-motion advertising campaigns at high-footfall locations such as Oxford Street, Shoreditch, Chelsea, and other prominent London districts. London Lites is based in Newcastle upon Tyne.

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Buyer(S) 1

Buyer

Multiply Media Group

Dubai, United Arab Emirates

Category Company
Sector Marketing
DESCRIPTION

Multiply Media Group is a company operating in the Out-of-Home (OOH) advertising/media space. It invests in and manages a portfolio of media assets such as outdoor advertising screens and media networks, and provides services to brands and advertisers seeking OOH exposure. Multiply Media Group is based in Dubai.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2025 M&A 1 of 1