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  6. Mudd Advertising Acquires DealerTrend

M&A Deal Summary

Mudd Advertising Acquires DealerTrend

On September 12, 2025, Mudd Advertising acquired digital media company DealerTrend

Acquisition Highlights
  • This is Mudd Advertising’s 1st transaction in the Digital Media sector.
  • This is Mudd Advertising’s 2nd transaction in the United States.
  • This is Mudd Advertising’s 1st transaction in Nevada.

M&A Deal Summary
Date 2025-09-12
Target DealerTrend
Sector Digital Media
Buyer(s) Mudd Advertising
Deal Type Add-on Acquisition

Target

DealerTrend

Reno, Nevada, United States
DealerTrend is an automotive technology company known for its dealer websites, inventory management, and API-driven digital solutions. DealerTrend was founded in 2001 and is based in Reno, Nevada.

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Buyer(S) 1

Buyer

Mudd Advertising

Cedar Falls, Iowa, United States
Category Company
Sector Marketing
DESCRIPTION

Mudd Advertising, Inc. is a full-service marketing and advertising company that has been providing retail-focused campaigns and services. Mudd's primary focus is in the automotive industry, where it serves close to 4,000 dealerships around the country, providing both digital and traditional media, direct response services, audiovisual production, integrated multimedia campaigns and robust analytics.

DEAL STATS #
Overall 2 of 2
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: Nevada M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-13 SHIFT Magazine

Chicago, Illinois, United States

SHIFT Magazine is a printing company. SHIFT Magazine is based in Chicago, Illinois.

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