M&A Deal Summary

Muck Rack Acquires Keyhole

On September 3, 2024, Muck Rack acquired internet software and services company Keyhole from Google

Acquisition Highlights
  • This is Muck Rack’s 1st transaction in the Internet Software and Services sector.
  • This is Muck Rack’s 1st transaction in Canada.
  • This is Muck Rack’s 1st transaction in Ontario.

M&A Deal Summary
Date 2024-09-03
Target Keyhole
Sector Internet Software and Services
Buyer(s) Muck Rack
Sellers(s) Google
Deal Type Divestiture

Target

Keyhole

Toronto, Ontario, Canada
Keyhole is a social listening and analytics platform that empowers businesses to monitor, analyze, and understand real-time social media conversations. Keyhole was founded in 2001 and is based in Toronto, Ontario.

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Buyer(S) 1

Buyer

Muck Rack

Miami, Florida, United States
Category Company
Founded 2009
Sector Information Technology
DESCRIPTION

Muck Rack’s Public Relations Management (PRM) platform enables organizations to build trust and tell their stories through earned media. Its media database curates hundreds of millions of data points to help PR teams find journalists, podcasters and content creators, generate coverage, monitor news and prove the value of their work. Muck Rack was founded in 2009 and is based in Miami, Florida.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 1
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2024) 1 of 1

Seller(S) 1

SELLER

Google

Mountain View, California, United States
Category Company
Founded 1998
Sector Internet Software and Services
Employees190,234
Revenue 307.4B USD (2023)
DESCRIPTION
View of Google's corporate campus in Mountain View, California.
View of Google's corporate campus in Mountain View, California.

Google is a global provider of search and advertising services. In addition to its search engine, Google offers online tools and platforms including: Gmail, Google Apps, Google Maps, and YouTube. Google was incorporated in 1998 and is based in Mountain View, California.

DEAL STATS #
Overall 7 of 7
Sector (Internet Software and Services) 3 of 3
Type (Divestiture) 6 of 6
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-05 Cameyo

Cary, North Carolina, United States

Cameyo is a cloud-native Virtual App Delivery (VAD) platform that enables the secure delivery of all of your business-critical applications to any device from the browser without the need for virtual desktops or VPNs. Cameyo was formed in 2018 and is headquartered in Cary, North Carolina.

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