Add-on Acquisition • Digital Media

MTG Acquires Zoomin.TV

On July 20, 2015, MTG acquired digital media company Zoomin.TV

Acquisition Context

This is MTG’s 1st transaction in the Digital Media sector.
This is MTG’s 1st transaction in the Netherlands.

Investment Fate

Zoomin.TV was divested to a consortium of strategic buyers in 2019.

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M&A Deal Summary
Date	July 20, 2015
Target	Zoomin.TV
Sector	Digital Media
Buyer(s)	MTG
Deal Type	Add-on Acquisition

Target Company

Zoomin.TV

Amsterdam, Netherlands

Zoomin.TV is an online video entertainment network, content production, and advertising sales house. Zoomin.TV was founded in 2000 and is based in Amsterdam, Netherlands.

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Buyer Overview 1

Buyer

MTG

Stockholm, Sweden

Category	Company
Founded	1987
Sector	Media
Employees	1,054
Revenue	6.0B SEK (2024)

DESCRIPTION

MTG is an international entertainment group. Its operations span six continents and include TV channels and platforms, online services, content production businesses and radio stations. MTG was founded in 1987 and is based in Stockholm, Sweden.

Deal Context for Buyer	#
Overall	5 of 13
Sector: Digital Media	1 of 7
Type: Add-on Acquisition	4 of 9
Country: Netherlands	1 of 1
Year: 2015	1 of 3

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2014-05-21	Zitius Service Delivery AB Solna, Sweden Zitius Service Delivery AB is an independent open access telecommunications provider.	Sell	-

DATE

TARGET

DEAL TYPE

VALUE

2014-05-21

Zitius Service Delivery AB

Solna, Sweden

Zitius Service Delivery AB is an independent open access telecommunications provider.

Sell

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2015-09-01	Turtle Entertainment Cologne, Germany Turtle Entertainment GmbH, is an online portal for electronic sports (eSports). Via the Electronic Sports League (ESL), Turtle operates in 35 countries across all five continents.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2015-09-01

Turtle Entertainment

Cologne, Germany

Turtle Entertainment GmbH, is an online portal for electronic sports (eSports). Via the Electronic Sports League (ESL), Turtle operates in 35 countries across all five continents.

Buy

Explore Related M&A Activity

Digital Media M&A - Add-on Acquisition M&A Deals - Netherlands M&A - 2015 M&A