M&A Deal Summary

MTG Acquires PlaySimple

On July 2, 2021, MTG acquired digital media company PlaySimple for 360M USD

Acquisition Highlights
  • This is MTG’s 6th transaction in the Digital Media sector.
  • This is MTG’s largest (disclosed) transaction.
  • This is MTG’s 1st transaction in India.

M&A Deal Summary
Date 2021-07-02
Target PlaySimple
Sector Digital Media
Buyer(s) MTG
Deal Type Add-on Acquisition
Deal Value 360M USD

Target

PlaySimple

Bangalore, India
PlaySimple is an Indian mobile gaming company. PlaySimple's vision is to create simple, impactful casual game experiences at massive scale. Since its inception, PlaySimple has built a worldwide network of chart topping games, and powerful tech & analytics infrastructure to turbocharge their growth. Our product portfolio consists of evergreen hits like Daily Themed Crossword, WordTrip, WordJam, WordWars, WordTrek and Solitaire.

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Buyer(S) 1

Buyer

MTG

Stockholm, Sweden
Category Company
Founded 1987
Sector Media
Employees1,015
Revenue 5.5B SEK (2022)
DESCRIPTION

MTG is an international entertainment group. Its operations span six continents and include TV channels and platforms, online services, content production businesses and radio stations. MTG was founded in 1987 and is based in Stockholm, Sweden.

DEAL STATS #
Overall 12 of 12
Sector (Digital Media) 6 of 6
Type (Add-on Acquisition) 9 of 9
Country (India) 1 of 1
Year (2021) 2 of 2
Size (of disclosed) 1 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-24 Ninja Kiwi

Kumeu, New Zealand

Ninja Kiwi is a tower defense mobile games developer and publisher founded in Auckland, New Zealand, in 2006 by brothers Chris and Stephen Harris. Ninja Kiwi has a diversified games portfolio consisting of over 25 premium and free-to-play games which the company has managed to innovate by building and improving games around the all-star IP Bloons.

Buy kr1.2B
Mergr

Product

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