M&A Deal Summary

MTG Acquires Plarium

On November 11, 2024, MTG acquired digital media company Plarium from Aristocrat for 620M USD

Acquisition Highlights
  • This is MTG’s 7th transaction in the Digital Media sector.
  • This is MTG’s largest (disclosed) transaction.
  • This is MTG’s 1st transaction in Israel.

M&A Deal Summary

Date 2024-11-11
Target Plarium
Sector Digital Media
Buyer(s) MTG
Sellers(s) Aristocrat
Deal Type Divestiture
Deal Value 620M USD

Target

Plarium

Kharkiv, Israel
Plarium Global is an international studio behind the popular squad battler RPG RAID: Shadow Legends, a highly successful evergreen cross-platform IP. Plarium was founded in 2009 and is headquartered in Kharkiv, Israel

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Buyer(S) 1

Buyer

MTG

Stockholm, Sweden

Category Company
Founded 1987
Sector Media
Employees1,054
Revenue 6.0B SEK (2024)
DESCRIPTION

MTG is an international entertainment group. Its operations span six continents and include TV channels and platforms, online services, content production businesses and radio stations. MTG was founded in 1987 and is based in Stockholm, Sweden.


DEAL STATS #
Overall 13 of 13
Sector: Digital Media M&A 7 of 7
Type: Divestiture M&A Deals 2 of 2
Country: Israel M&A 1 of 1
Year: 2024 M&A 1 of 1
Size (of disclosed) 1 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-02 PlaySimple

Bangalore, India

PlaySimple is an Indian mobile gaming company. PlaySimple's vision is to create simple, impactful casual game experiences at massive scale. Since its inception, PlaySimple has built a worldwide network of chart topping games, and powerful tech & analytics infrastructure to turbocharge their growth. Our product portfolio consists of evergreen hits like Daily Themed Crossword, WordTrip, WordJam, WordWars, WordTrek and Solitaire.

Buy $360M

Seller(S) 1

SELLER

Aristocrat

North Ryde, Australia

Category Company
Founded 1984
Sector Internet Software and Services
Employees6,000
Revenue 4.1B AUD (2020)
DESCRIPTION

Aristocrat is a supplier of server-based-gaming and online client server solutions for interactive video terminals in both Norway and Italy. Aristocrat was founded in 1984 and is based in North Ryde, Australia.


DEAL STATS #
Overall 3 of 3
Sector: Digital Media M&A 3 of 3
Type: Divestiture M&A Deals 3 of 3
Country: Israel M&A 1 of 1
Year: 2024 M&A 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-05-15 Neogames

Tel Aviv, Israel

NeoGames is a technology-driven innovator and a global provider of iLottery solutions for national and state-regulated lotteries. NeoGames’ full-service solution combines proprietary technology platforms with the experience and expertise required for successful iLottery operations. NeoGames’ pioneering game studio encompasses an extensive portfolio of engaging online lottery games that deliver an entertaining player experience. As a trusted partner to lotteries worldwide, the Company works with its customers to maximize their success, offering a comprehensive solution that empowers them to deliver enjoyable and profitable iLottery programs to their players, generate more revenue, and direct proceeds to good causes. NeoGames was formed in 2014 and is based in Tel Aviv, Israel.

Buy $1.2B