Add-on Acquisition • Marketing

Msq Partners Acquires Be Heard Group

On September 2, 2020, Msq Partners acquired marketing company Be Heard Group for 21M GBP

Acquisition Context
  • This is Msq Partners’ 1st transaction in the Marketing sector.
  • This is Msq Partners’ largest (disclosed) transaction.
  • This is Msq Partners’ 1st transaction in the United Kingdom.

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M&A Deal Summary

Date September 2, 2020
Target Be Heard Group
Sector Marketing
Buyer(s) Msq Partners
Deal Type Add-on Acquisition
Deal Value 21M GBP

Target Company

Be Heard Group

London, United Kingdom
Be Heard Group plc is a digital marketing group involved in operating marketing, technology, and e-commerce. Be Heard Group was founded in 2014 and is based in London, the United Kingdom.
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Buyer Overview 1

Buyer

Msq Partners

London, United Kingdom

Category Company
Founded 2011
Sector Media
Employees600
DESCRIPTION

Msq Partners is an international group of creative agencies offers a broad range of marketing communications and related digital transformation and creative service offerings for consumer and B2B businesses, such as advertising, public relations, design, brand strategy, direct digital marketing and research. Msq Partners was founded in 2011 and is based in London, United Kingdom.


Deal Context for Buyer #
Overall 1 of 5
Sector: Marketing 1 of 3
Type: Add-on Acquisition 1 of 4
Country: United Kingdom 1 of 3
Year: 2020 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-05 Brave Spark

London, United Kingdom

Brave Spark is a video production company, that specializes in crafting TV advertising, digital video advertising, and interactive. Brave Spark was founded in 2010 and is based in London, England.

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