M&A Deal Summary

MSouth Equity Partners Acquires InSite Street Media

On October 31, 2013, private equity firm MSouth Equity Partners acquired marketing company InSite Street Media from Wicks Group

Acquisition Highlights
  • This is MSouth Equity Partners’ 1st transaction in the Marketing sector.
  • This is MSouth Equity Partners’ 20th transaction in the United States.
  • This is MSouth Equity Partners’ 8th transaction in Georgia.

M&A Deal Summary
Date 2013-10-31
Target InSite Street Media
Sector Marketing
Buyer(s) MSouth Equity Partners
Sellers(s) Wicks Group
Deal Type Secondary Buyout

Target

InSite Street Media

Roswell, Georgia, United States
InSite Street Media is an out-of-home media company with municipal transit and comprehensive street furniture assets in suburban tier one markets. InSite currently operates transit advertising franchises in New York, Los Angeles, Atlanta, Miami – Ft. Lauderdale, Tampa – St. Petersburg and the suburban Washington D.C. area. InSite’s advertising offerings primarily exist on bus shelters, bus wraps and passenger benches. Currently, InSite has over 15,000 advertising faces with a mix of local and national advertising customers.

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Buyer(S) 1

Buyer

MSouth Equity Partners

Atlanta, Georgia, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1984
PE ASSETS 2.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

MSouth Equity Partners is a private equity firm focused on mid-sized company investments and acquisitions valued between $25 and $250 million. The Firm prefers opportunities in Southern US and looks to commit $25 to $100 million per transaction. Sectors of interest include distribution, business services, media, telecom, and specialty manufacturing. MSouth is the successor to private equity firm, Cravey, Green & Wahlen, Inc. which was founded in 1984. MSouth Equity Partners is based in Atlanta, Georgia.

DEAL STATS #
Overall 20 of 42
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 3 of 10
State (Georgia) 8 of 18
Country (United States) 20 of 42
Year (2013) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-05-13 Fischbein

Statesville, North Carolina, United States

Fischbein designs, manufactures, and distributes packaging and material handling equipment. The Company offers filling, weighing, closing, handling, palletizing equipment, and sewing and sealing equipment. Fischbein is headquartered in Statesville, North Carolina.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-14 Crom

Gainesville, Florida, United States

Crom is a provider of pre-stressed concrete water tank design and construction services to water and wastewater customers primarily in the southeastern United States and select international locations. Crom has built more than 4,000 tanks for municipalities and private sector customers. With tank capacities ranging from a few hundred thousand gallons to several million gallons, crom tanks are suitable for diverse functions including potable and reuse water storage, wastewater treatment, thermal storage, flow equalization, and industrial storage and treatment. Crom was founded in 1953 and is based in Gainesville, Florida.

Buy -

Seller(S) 1

SELLER

Wicks Group

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1989
PE ASSETS 1.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

The Wicks Group is a private equity firm focused on selected segments of the communications, information and media industries. Wicks targets privately held or non-core divisions of large corporations with high-margins, limited competitive environment, and strong cash flow potential. Specific areas of interest include special interest publishing (trade magazines, workplace training, reference publishing, consumer magazines), business information services, (market information, specialized databases, consumer research), television broadcasting, radio broadcasting, newspapers, cable television, and outdoor advertising. The Wicks Group was formed in 1989 and is based in New York City.

DEAL STATS #
Overall 12 of 26
Sector (Marketing) 2 of 3
Type (Secondary Buyout) 3 of 10
State (Georgia) 1 of 1
Country (United States) 12 of 26
Year (2013) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-16 Allegiance Communications

Shawnee, Oklahoma, United States

Allegiance Communications LLC is a regional cable operator providing video, high-speed data and other broadband services.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-01 NewBay Media

New York, New York, United States

NewBay Media LLC is a provider of print, digital, event and marketing services to professional and enthusiast markets. NewBay provides multichannel marketing solutions and information to communities encompassing over 5 million professionals and nearly 8 million enthusiasts centered around three large technology driven interrelated markets, Television & Video, Entertainment & Educational Technology, and Music. NewBay Media LLC was established in 2006 and is based in New York, New York.

Sell -
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