Add-on Acquisition • Digital Media

Mr Green Acquires Evoke Gaming

On December 18, 2017, Mr Green acquired digital media company Evoke Gaming for 7M EUR

Acquisition Context

This is Mr Green’s 2nd transaction in the Digital Media sector.
This is Mr Green’s 0th largest (disclosed) transaction.
This is Mr Green’s 2nd transaction in Malta.

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M&A Deal Summary
Date	December 18, 2017
Target	Evoke Gaming
Sector	Digital Media
Buyer(s)	Mr Green
Deal Type	Add-on Acquisition
Deal Value	7M EUR

Target Company

Evoke Gaming

Valletta, Malta

Evoke Gaming Ltd. is one of the largest publishing and entertainment companies in sweden. Company been offering a thrilling and enjoyable online gaming experience to millions through brands that include Redbet.com, Heypoker.com, Whitebet.com, Bertil.com, Vinnarum.com and Mamamiabingo.com.

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Buyer Overview 1

Buyer

Mr Green

Stockholm, Sweden

Category	Company
Founded	2007
Sector	Digital Media
Revenue	925M SEK (2016)

DESCRIPTION

MRG Group is an online gaming company that offers entertainment and a first-class gaming experience in a responsible environment. The business has developed into a well-established online gaming company with a broad customer offer and a strong globally viable brand. MRG Group was formed in 2007 and is based in Stockholm, Sweden.

Deal Context for Buyer	#
Overall	4 of 4
Sector: Digital Media	2 of 2
Type: Add-on Acquisition	4 of 4
Country: Malta	2 of 2
Year: 2017	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2017-02-06	Dansk Underholdning Denmark Dansk Underholdning Ltd. owns and operates bingo and casino games. Dansk Underholdning has several well-established brands including Bingosjov, Bingoslottet och Balletbingo. The company is based in Denmark.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2017-02-06

Dansk Underholdning

Denmark

Dansk Underholdning Ltd. owns and operates bingo and casino games. Dansk Underholdning has several well-established brands including Bingosjov, Bingoslottet och Balletbingo. The company is based in Denmark.

Buy

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