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  6. mParticle Acquires Vidora

M&A Deal Summary

mParticle Acquires Vidora

On August 3, 2022, mParticle acquired information technology company Vidora

Acquisition Highlights
  • This is mParticle’s 1st transaction in the Information Technology sector.
  • This is mParticle’s 2nd transaction in the United States.
  • This is mParticle’s 1st transaction in California.

M&A Deal Summary
Date 2022-08-03
Target Vidora
Sector Information Technology
Buyer(s) mParticle
Deal Type Add-on Acquisition

Target

Vidora

San Francisco, California, United States
Vidora offers a real-time AI personalization platform that focuses on customer data. The company's platform, Cortex, empowers businesses to quickly integrate machine learning into their marketing, ad-tech, and product workflows. The platform enables hundreds of use cases with a few clicks, including predictions, prescriptions like uplift modeling, recommendations, look-alikes, next-best-action, and dynamic decisioning. Vidora was formed in 2013 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

mParticle

New York, New York, United States
Category Company
Founded 2012
Sector Internet Software and Services
DESCRIPTION

mParticle is the customer data platform for every screen. Sophisticated marketers at companies including Starwood, NBC Universal, Spotify, and Airbnb use mParticle to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey. mParticle was founded in 2012 and is based in New York City.

DEAL STATS #
Overall 2 of 2
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: California M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2022 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-12 Indicative

Merrick, New York, United States

Indicative is a customer journey analytics platform that provides a unified view of the customer journey across all your data sources and marketing channels. Indicative is based in Merrick, New York.

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Mergr

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