M&A Deal Summary

Moz Acquires Followerwonk!

On August 15, 2012, Moz acquired internet software and services company Followerwonk!

Acquisition Highlights
  • This is Moz’s 1st transaction in the Internet Software and Services sector.
  • This is Moz’s 1st transaction in the United States.
  • This is Moz’s 1st transaction in Washington.
Investment Fate
  • Followerwonk! was sold to management in 2017.

M&A Deal Summary

Date 2012-08-15
Target Followerwonk!
Sector Internet Software and Services
Buyer(s) Moz
Deal Type Add-on Acquisition

Target

Followerwonk!

Seattle, Washington, United States
Followerwonk! is a web-based Twitter analytics software tool.

Search 215,029 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Moz

Seattle, Washington, United States

Category Company
Founded 2004
Sector Internet Software and Services
Revenue 45M USD (2017)
DESCRIPTION

Moz is an SEO consulting company that develops and delivers marketing analytics software solutions. Moz was founded in 2004 and is based in Seattle, Washington.


DEAL STATS #
Overall 1 of 3
Sector: Internet Software and Services M&A 1 of 3
Type: Add-on Acquisition M&A Deals 1 of 3
State: Washington M&A 1 of 1
Country: United States M&A 1 of 2
Year: 2012 M&A 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-04 GetListed.org

Portland, Oregon, United States

GetListed.org, Inc. is a provider of an online tool featuring advice and tips about Local search engine marketing, and a directory of Local SEO companies to help small businesses.

Buy $3M