Add-on Acquisition • Internet Software and Services

Moz Acquires Followerwonk!

On August 15, 2012, Moz acquired internet software and services company Followerwonk!

Acquisition Context

This is Moz’s 1st transaction in the Internet Software and Services sector.
This is Moz’s 1st transaction in the United States.
This is Moz’s 1st transaction in Washington.

Investment Fate

Followerwonk! was sold to management in 2017.

Explore All 10209 Add-on Acquisition Internet Software and Services Deals - Search the Database Free

M&A Deal Summary
Date	August 15, 2012
Target	Followerwonk!
Sector	Internet Software and Services
Buyer(s)	Moz
Deal Type	Add-on Acquisition

Target Company

Followerwonk!

Seattle, Washington, United States

Followerwonk! is a web-based Twitter analytics software tool.

Explore More Deals

Browse All 215,130 Deals

FILTER BY

Buyer Type (PE or Strategic)
Deal Size ($10M to $10B+)
Sector (60 Sectors)
Deal Type
Geography
& More

Search Free

Buyer Overview 1

Buyer

Moz

Seattle, Washington, United States

Category	Company
Founded	2004
Sector	Internet Software and Services
Revenue	45M USD (2017)

DESCRIPTION

Moz is an SEO consulting company that develops and delivers marketing analytics software solutions. Moz was founded in 2004 and is based in Seattle, Washington.

Deal Context for Buyer	#
Overall	1 of 3
Sector: Internet Software and Services	1 of 3
Type: Add-on Acquisition	1 of 3
State: Washington	1 of 1
Country: United States	1 of 2
Year: 2012	1 of 2

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2012-12-04	GetListed.org Portland, Oregon, United States GetListed.org, Inc. is a provider of an online tool featuring advice and tips about Local search engine marketing, and a directory of Local SEO companies to help small businesses.	Buy	$3M

DATE

TARGET

DEAL TYPE

VALUE

2012-12-04

GetListed.org

Portland, Oregon, United States

GetListed.org, Inc. is a provider of an online tool featuring advice and tips about Local search engine marketing, and a directory of Local SEO companies to help small businesses.

Buy

$3M

Explore Related M&A Activity

Internet Software and Services M&A - Add-on Acquisition M&A Deals - Washington M&A - United States M&A - 2012 M&A