Add-on Acquisition • Internet Software and Services

Movista Acquires Natural Insight

On October 21, 2019, Movista acquired internet software and services company Natural Insight

Acquisition Context
  • This is Movista’s 1st transaction in the Internet Software and Services sector.
  • This is Movista’s 1st transaction in the United States.
  • This is Movista’s 1st transaction in Virginia.

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M&A Deal Summary

Date October 21, 2019
Target Natural Insight
Sector Internet Software and Services
Buyer(s) Movista
Deal Type Add-on Acquisition

Target Company

Natural Insight

Sterling, Virginia, United States
South49 Solutions, Inc. provides a cloud-based advanced retail execution and workforce management platform for consumer brands, retailers and merchandising and marketing agencies. South49 Solutions was founded in 2009 and is based in Sterling, Virginia.
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Buyer Overview 1

Buyer

Movista

Bentonville, Arizona, United States

Category Company
Founded 2010
Sector Internet Software and Services
DESCRIPTION

Movista is a software-as-a-service (SaaS) company that provides the industry’s leading mobile-first retail execution and workforce management platform, ONE by Movista. Movista was founded in 2010 and is based in Bentonville, Arizona.


Deal Context for Buyer #
Overall 1 of 1
Sector: Internet Software and Services 1 of 1
Type: Add-on Acquisition 1 of 1
State: Virginia 1 of 1
Country: United States 1 of 1
Year: 2019 1 of 1