M&A Deal Summary

Motorsport.com Acquires Hammer Price

On May 20, 2021, Motorsport.com acquired digital media company Hammer Price

Acquisition Highlights
  • This is Motorsport.com’s 4th transaction in the Digital Media sector.
  • This is Motorsport.com’s 2nd transaction in the United States.
  • This is Motorsport.com’s 1st transaction in Texas.

M&A Deal Summary
Date 2021-05-20
Target Hammer Price
Sector Digital Media
Buyer(s) Motorsport.com
Deal Type Add-on Acquisition

Target

Hammer Price

Dallas, Texas, United States
Hammer Price is a pioneering collector car pricing tool and auction data aggregator, presenting a new business solution for clients, the first and only way to follow multiple international car auctions in one streamlined format on a smartphone or tablet providing comprehensive data insights for car collectors, dealers, and enthusiasts worldwide.

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Buyer(S) 1

Buyer

Motorsport.com

Tallahassee, Florida, United States
Category Company
Founded 1994
Sector Digital Media
DESCRIPTION

Motorsport.com, Inc. is an online motorsports news content, in-depth, up-to-the-minute coverage on the full spectrum of motor racing.

DEAL STATS #
Overall 14 of 15
Sector (Digital Media) 4 of 5
Type (Add-on Acquisition) 14 of 15
State (Texas) 1 of 1
Country (United States) 2 of 2
Year (2021) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-11 duPont Registry

Clearwater, Florida, United States

duPont Registry is a luxury and exotic automotive marketplace with a shared vision of publishing a four-color glossy magazine for the luxury automotive market connecting affluent buyers with high-end brands. duPont Registry was formed in 1985 and is based in Clearwater, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-03 MotorsportDays

Kent, United Kingdom

MotorsportDays offers comprehensive track-day listings for amateur and professional racing drivers with over 2,500 track and test events from over 70 organizers across Europe. MotorsportDays is based in Kent, United Kingdom.

Buy -
Mergr

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