M&A Deal Summary

MotorK Acquires Dapda

On December 13, 2021, MotorK acquired marketing company Dapda

Acquisition Highlights
  • This is MotorK’s 1st transaction in the Marketing sector.
  • This is MotorK’s 1st transaction in Spain.

M&A Deal Summary

Date 2021-12-13
Target Dapda
Sector Marketing
Buyer(s) MotorK
Deal Type Add-on Acquisition

Target

Dapda

Jaén, Spain
Dapda is a Spanish company that provides digital tools to automotive retailers. Dapda provides innovative solutions and services to help a broad range of automotive retailers in Spain digitize their operations and generate and manage leads. Dapda was founded in 2005 and is based in Jaén, Spain.

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Buyer(S) 1

Buyer

MotorK

Milan, Italy

Category Company
Founded 2010
Sector Internet Software and Services
Employees341
Revenue 40M EUR (2024)
DESCRIPTION

MotorK is a software-as-a-service (SaaS) provider for the automotive retail industry in the EMEA region. MotorK empowers car manufacturers and dealers to improve their customer experience through a broad suite of fully integrated digital products and services. MotorK was founded in 2010 and is based in Milan, Italy.


DEAL STATS #
Overall 2 of 6
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 6
Country: Spain M&A 1 of 1
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-03 Fidcar

Paris, France

Fidcar is an innovative solution provider for automotive retail that developed innovative e-reputation and predictive marketing solutions that capture data related to the customer journey and then analyze it with proprietary AI to determine the retail preferences and habits of customers. Fidcar was founded in 2017 and is based in Paris, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-01 FranceProNet

Toulouse, France

FranceProNet is a French digital agency specializing in web solutions for the automotive sector. FranceProNet is a trusted partner to dealers seeking to unlock the full potential of digitalization, providing them with web design and a highly specialized SEO-first approach, while also integrating training, digital marketing, and lead generation services. FranceProNet was founded in 2005 and is based in Toulouse, France.

Buy -