Growth Capital • Business Services

Motive Partners Invests In Electric Mind

On October 28, 2025, private equity firm Motive Partners invested in business services company Electric Mind

Investment Context

This is Motive Partners’ 2nd transaction in the Business Services sector.
This is Motive Partners’ 1st transaction in Canada.
This is Motive Partners’ 1st transaction in Ontario.

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Investment Summary
Date	October 28, 2025
Target	Electric Mind
Sector	Business Services
Investor(s)	Motive Partners
Deal Type	Growth Capital
Advisor(s)	Envoy Capital Advisors (Financial) McCarthy Tétrault (Legal)

Target Company

Electric Mind

Toronto, Ontario, Canada

Electric Mind is a business and technology consulting company that provides innovative, practical solutions driven by engineering excellence. With a focus on diversity and collaboration, the company creates environments where creativity thrives, and bright ideas come to life. Electric Mind is based in Toronto, Ontario.

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Investor Overview 1

Investor

Motive Partners

Investor Investor

Category	Private Equity Firm
Founded	2016
Size	Small
Type	Sector Focused

DESCRIPTION

Motive Partners is an investment firm focused on financial technology businesses. Prospective transaction types include management buyouts, growth financings, and venture. Motive Partners was formed in 2016 and is based in New York City.

Deal Context for Investor	#
Overall	13 of 13
Sector: Business Services	2 of 2
Type: Growth Capital	3 of 3
State: Ontario	1 of 1
Country: Canada	1 of 1
Year: 2025	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2025-10-15	With Intelligence London, United Kingdom With Intelligence is an independent and entrepreneurial company that provides a unique combination of proprietary data, actionable insights, and must-attend events across a range of asset classes, including hedge funds, traditional asset management, private equity, real estate, and credit/debt. With Intelligence was founded in 1998 and is based in London.	Sell	$1.8B

DATE

TARGET

DEAL TYPE

VALUE

2025-10-15

With Intelligence

London, United Kingdom

With Intelligence is an independent and entrepreneurial company that provides a unique combination of proprietary data, actionable insights, and must-attend events across a range of asset classes, including hedge funds, traditional asset management, private equity, real estate, and credit/debt. With Intelligence was founded in 1998 and is based in London.

Sell

$1.8B

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