M&A Deal Summary

Motis Brands Acquires Discount Ramps

On May 8, 2019, Motis Brands acquired e-commerce company Discount Ramps from Rotunda Capital Partners

Acquisition Highlights
  • This is Motis Brands’ 1st transaction in the E-Commerce sector.
  • This is Motis Brands’ 2nd transaction in the United States.
  • This is Motis Brands’ 1st transaction in Wisconsin.

M&A Deal Summary
Date 2019-05-08
Target Discount Ramps
Sector E-Commerce
Buyer(s) Motis Brands
Sellers(s) Rotunda Capital Partners
Deal Type Merger

Target

Discount Ramps

Germantown, Wisconsin, United States
Discount Ramps LLC is an online retailer of loading, hauling and transportation products. Offering more than 11,000 products, the company primarily services the power sport, medical, recreational, commercial, transportation, military, and industrial markets. Discount Ramps was founded in 2000 and is based in Germantown, Wisconsin.

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Buyer(S) 1

Buyer

Motis Brands

Germantown, Wisconsin, United States
Category Company
Sector Automotive
DESCRIPTION

Motis Brands manufactures and distributes active brands in the loading, hauling, mobility, and automotive segments. The company's three divisions, Discount Ramps, Race Ramps, and Heavy Duty Ramps, combine to offer patented product designs and proprietary manufacturing processes with broad distribution and eCommerce expertise. Motis Brands is based in Germantown, Wisconsin.

DEAL STATS #
Overall 2 of 3
Sector (E-Commerce) 1 of 1
Type (Merger) 2 of 2
State (Wisconsin) 1 of 1
Country (United States) 2 of 3
Year (2019) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-04 Race Ramps

Escanaba, Michigan, United States

Race Ramps LLC is a provider of automotive products and proprietary manufacturing processes services. Race Ramps is based in Escanaba, Michigan.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-17 Cargo Equipment

Huntley, Illinois, United States

Cargo Equipment is a manufacturer of heavy-duty tie-downs and cargo equipment, that provides custom, made-to-order tie down solutions to serve a broad range of industries and end-markets. Cargo Equipment was founded in 1962 and is based in Huntley, Illinois.

Buy -

Seller(S) 1

SELLER

Rotunda Capital Partners

Bethesda, Maryland, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2009
PE ASSETS 195M USD
Size Small
Type Sector Focused
DESCRIPTION

Rotunda Capital Partners is a private equity firm which invests equity and debt capital in established and profitable lower middle market companies. The Company targets businesses valued between $30 and $150 million with defensible market positions and strong growth prospects. Sectors of interest include financial services, business services, manufacturing, government services, insurance services, logistics and distribution, retail, and consumer. Rotunda Capital Partners is based in Bethesda, Maryland with an additional office in Chicago.

DEAL STATS #
Overall 6 of 13
Sector (E-Commerce) 1 of 1
Type (Merger) 1 of 1
State (Wisconsin) 1 of 2
Country (United States) 6 of 13
Year (2019) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-08 Race Ramps

Escanaba, Michigan, United States

Race Ramps LLC is a provider of automotive products and proprietary manufacturing processes services. Race Ramps is based in Escanaba, Michigan.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-09 Motis Brands

Germantown, Wisconsin, United States

Motis Brands manufactures and distributes active brands in the loading, hauling, mobility, and automotive segments. The company's three divisions, Discount Ramps, Race Ramps, and Heavy Duty Ramps, combine to offer patented product designs and proprietary manufacturing processes with broad distribution and eCommerce expertise. Motis Brands is based in Germantown, Wisconsin.

Buy -
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