Divestiture • Media

Mosaic Sales Solutions Acquires REPS

On April 2, 2009, Mosaic Sales Solutions acquired media company REPS from Handleman Co.

Acquisition Context
  • This is Mosaic Sales Solutions’ 1st transaction in the Media sector.
  • This is Mosaic Sales Solutions’ 1st transaction in the United States.
  • This is Mosaic Sales Solutions’ 1st transaction in Tennessee.

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M&A Deal Summary

Date April 2, 2009
Target REPS
Sector Media
Buyer(s) Mosaic Sales Solutions
Sellers(s) Handleman Co.
Deal Type Divestiture

Target Company

REPS

Murfreesboro, Tennessee, United States
REPS LLC provides media services for retail industries.
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Buyer Overview 1

Buyer

Mosaic Sales Solutions

Irving, Texas, United States

Category Company
Sector Business Services
DESCRIPTION

Mosaic Sales Solutions Corp. is the North American leader in providing outsourced sales and marketing solutions at the point-of-purchase for global branded consumer products and services companies such as Disney, Epson, Microsoft, American Express, Procter & Gamble, MBNA and LaBatt, as well as for “big box” retailers such as Best Buy, Wal-Mart and K-Mart. Mosaic leverages its nationwide network of 10,000 sales and marketing personnel in the field to create sales solutions that are more efficient than what most companies could achieve in-house. These representatives provide three general types of sales and marketing services to Mosaic’s consumer products and retail customers: merchandising (62% of revenues), selling (30% of revenues) and event marketing (8% of revenues).


Deal Context for Buyer #
Overall 1 of 2
Sector: Media 1 of 2
Type: Divestiture 1 of 1
State: Tennessee 1 of 1
Country: United States 1 of 2
Year: 2009 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-02 Contend

Los Angeles, California, United States

Contend LLC is a data-driven premium content company specializes in using insights and analytics to create, produce and distribute data-driven content designed to deliver measurable business results for brands and publishers.

Buy -

Seller Profile 1

SELLER

Handleman Co.

Troy, Michigan, United States

Category Company
Founded 1934
Sector Distribution
DESCRIPTION

Handleman Co. provides music distribution across US.


Deal Context for Seller #
Overall 2 of 2
Sector: Media 1 of 1
Type: Divestiture 2 of 2
State: Tennessee 1 of 1
Country: United States 2 of 2
Year: 2009 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-02-10 Crave Entertainment Group

Rancho Dominguez, California, United States

CEG, headquartered in Newport Beach, California, distributes video game software, hardware and accessories to more than 30,000 retail stores. This includes exclusive distribution of CEG branded video games. Customersinclude: Sam's Club, Costco, Toys"R"Us, GameStop, Best Buy, Target, KB Toys, Army & Air Force Exchange Service (AAFES), and other national and regional retailers.

Sell -