Add-on Acquisition • Media

Mosaic Sales Solutions Acquires Contend

On June 2, 2016, Mosaic Sales Solutions acquired media company Contend

Acquisition Context
  • This is Mosaic Sales Solutions’ 2nd transaction in the Media sector.
  • This is Mosaic Sales Solutions’ 2nd transaction in the United States.
  • This is Mosaic Sales Solutions’ 1st transaction in California.

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M&A Deal Summary

Date June 2, 2016
Target Contend
Sector Media
Buyer(s) Mosaic Sales Solutions
Deal Type Add-on Acquisition

Target Company

Contend

Los Angeles, California, United States
Contend LLC is a data-driven premium content company specializes in using insights and analytics to create, produce and distribute data-driven content designed to deliver measurable business results for brands and publishers.
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Buyer Overview 1

Buyer

Mosaic Sales Solutions

Irving, Texas, United States

Category Company
Sector Business Services
DESCRIPTION

Mosaic Sales Solutions Corp. is the North American leader in providing outsourced sales and marketing solutions at the point-of-purchase for global branded consumer products and services companies such as Disney, Epson, Microsoft, American Express, Procter & Gamble, MBNA and LaBatt, as well as for “big box” retailers such as Best Buy, Wal-Mart and K-Mart. Mosaic leverages its nationwide network of 10,000 sales and marketing personnel in the field to create sales solutions that are more efficient than what most companies could achieve in-house. These representatives provide three general types of sales and marketing services to Mosaic’s consumer products and retail customers: merchandising (62% of revenues), selling (30% of revenues) and event marketing (8% of revenues).


Deal Context for Buyer #
Overall 2 of 2
Sector: Media 2 of 2
Type: Add-on Acquisition 1 of 1
State: California 1 of 1
Country: United States 2 of 2
Year: 2016 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-04-02 REPS

Murfreesboro, Tennessee, United States

REPS LLC provides media services for retail industries.

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