Investment Summary

Morgan Stanley Expansion Capital Invests In GumGum

On May 28, 2015, growth capital firm Morgan Stanley Expansion Capital invested in marketing company GumGum

Investment Highlights
  • This is Morgan Stanley Expansion Capital’s 1st transaction in the Marketing sector.
  • This is Morgan Stanley Expansion Capital’s 13th transaction in the United States.
  • This is Morgan Stanley Expansion Capital’s 6th transaction in California.

Investment Summary
Date 2015-05-28
Target GumGum
Sector Marketing
Investor(s) Morgan Stanley Expansion Capital
Deal Type Venture

Target

GumGum

Santa Monica, California, United States
GumGum is a global technology and media company specializing in contextual intelligence. The company has applied its proven machine learning expertise to extract value from digital content for the advertising and sports industries. For advertisers, gumgum offers a full suite of pioneering future-proof solutions. The company’s contextual advertising engine, Verity, comprehends the meaning of a text, images, and video online, allowing marketers to safely and precisely place ads where people are most engaged. GumGum was founded in 2008 and is based in Santa Monica, California. ‍

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Investor(S) 1

Investor

Morgan Stanley Expansion Capital

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Size Large
Type Sector Agnostic
DESCRIPTION

Morgan Stanley Expansion Capital is a division of Morgan Stanley that looks to make growth equity and credit investments in expanding companies operating in the healthcare, digital media, e-commerce, consumer and business services sectors. The unit will consider opportunities throughout North America and Western Europe and primarily targets companies with established products/services looking to scale. Morgan Stanley Expansion Capital is headquartered in New York City.

DEAL STATS #
Overall 13 of 48
Sector (Marketing) 1 of 1
Type (Venture) 7 of 22
State (California) 6 of 18
Country (United States) 13 of 40
Year (2015) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-08 Ecentria

Northbrook, Illinois, United States

Ecentria is an online retailer of specialized and technical products in the outdoor, optical and laboratory categories. Ecentria is based in Northbrook, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-29 Sprout Organic Foods

Montvale, New Jersey, United States

Sprout Foods provides organic foods for babies, toddlers, and their families that encourage happy and healthy eating. Sprout Foods was founded in 2008 and is based in Montvale, New Jersey.

Buy -
Mergr

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