Investment Summary

Morgan Stanley Expansion Capital Invests In Ecentria

On October 8, 2014, growth capital firm Morgan Stanley Expansion Capital invested in e-commerce company Ecentria

Investment Highlights
  • This is Morgan Stanley Expansion Capital’s 1st transaction in the E-Commerce sector.
  • This is Morgan Stanley Expansion Capital’s 12th transaction in the United States.
  • This is Morgan Stanley Expansion Capital’s 1st transaction in Illinois.

Investment Summary

Date 2014-10-08
Target Ecentria
Sector E-Commerce
Investor(s) Morgan Stanley Expansion Capital
Deal Type Growth Capital

Target

Ecentria

Northbrook, Illinois, United States
Ecentria is an online retailer of specialized and technical products in the outdoor, optical and laboratory categories. Ecentria is based in Northbrook, Illinois.

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Investor(S) 1

DESCRIPTION

Morgan Stanley Expansion Capital is a division of Morgan Stanley that looks to make growth equity and credit investments in expanding companies operating in the healthcare, digital media, e-commerce, consumer and business services sectors. The unit will consider opportunities throughout North America and Western Europe and primarily targets companies with established products/services looking to scale. Morgan Stanley Expansion Capital is headquartered in New York City.


DEAL STATS #
Overall 12 of 48
Sector: E-Commerce M&A 1 of 1
Type: Growth Capital M&A Deals 5 of 21
State: Illinois M&A 1 of 1
Country: United States M&A 12 of 40
Year: 2014 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-18 Scale Computing

Indianapolis, Indiana, United States

Scale Computing provides edge computing, virtualization, and hyperconverged solutions. Its HC3 software eliminates traditional virtualization software, disaster recovery software, servers, and shared storage, replacing these with a fully integrated, highly available system for running applications. Scale Computing was founded in 2007 and is based in Indianapolis, Indiana.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-28 GumGum

Santa Monica, California, United States

GumGum is a global technology and media company specializing in contextual intelligence. The company has applied its proven machine learning expertise to extract value from digital content for the advertising and sports industries. For advertisers, gumgum offers a full suite of pioneering future-proof solutions. The company’s contextual advertising engine, Verity, comprehends the meaning of a text, images, and video online, allowing marketers to safely and precisely place ads where people are most engaged. GumGum was founded in 2008 and is based in Santa Monica, California. ‍

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