M&A Deal Summary

MORE Mobile Relations Group AS Acquires Add2Phone

On August 28, 2008, MORE Mobile Relations Group AS acquired marketing company Add2Phone from Trident Capital

Acquisition Highlights
  • This is MORE Mobile Relations Group AS’s 1st transaction in the Marketing sector.
  • This is MORE Mobile Relations Group AS’s 1st transaction in Finland.

M&A Deal Summary
Date 2008-08-28
Target Add2Phone
Sector Marketing
Buyer(s) MORE Mobile Relations Group AS
Sellers(s) Trident Capital
Deal Type Add-on Acquisition

Target

Add2Phone

Helsinki, Finland
Add2Phone is Europe's leading technology company in the mobile marketing and mCRM applications market.

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Buyer(S) 1

Buyer

MORE Mobile Relations Group AS

Oslo, Norway
Category Company
Founded 2008
Sector Media
DESCRIPTION

MORE Mobile Relations is a full service mobile agency. We help brands by creating engaging and strategic mobile experiences. We're based in Scandinavia but work globally

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (Finland) 1 of 1
Year (2008) 1 of 1

Seller(S) 1

SELLER

Trident Capital

San Mateo, California, United States
Category Private Equity Firm
Founded 1993
PE ASSETS 1.9B USD
Size Large
Type Sector Focused
DESCRIPTION

Trident Capital was a venture capital firm focused on investments at all company stages, from early and expansion stage investments to buyouts and recapitalizations. Trident focused on investments in tech-enabled sectors, including enterprise software/services, outsourcing and payments, healthcare software/services, internet/consumer, and energy/clean tech. In 2015, Trident ceased investing and the Firm's employees split to form Sunstone Partners, a growth equity firm, and Trident Capital Cybersecurity, a venture firm focused on the cyber security sector.

DEAL STATS #
Overall 45 of 86
Sector (Marketing) 3 of 4
Type (Add-on Acquisition) 36 of 63
Country (Finland) 1 of 1
Year (2008) 6 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-08-27 Profex Shanghai

Shanghai, China

Profex is a dermatology company that sells and markets an international portfolio of proprietary and third-party products in the professional and consumer channels in China.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-12-16 Questra

Foxboro, Massachusetts, United States

Questra Corporation is a leader in device relationship management, is an enterprise software company focused on optimizing global service and support to drive down support costs, build new revenue streams, and increase customer satisfaction.

Sell -
Mergr

Product

Company

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