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M&A Deal Summary

Moore Marketing Acquires Merkle RMG

On January 4, 2023, Moore Marketing acquired information technology company Merkle RMG from Merkle

Acquisition Highlights
  • This is Moore Marketing’s 1st transaction in the Information Technology sector.
  • This is Moore Marketing’s 2nd transaction in the United States.
  • This is Moore Marketing’s 1st transaction in Maryland.

M&A Deal Summary
Date 2023-01-04
Target Merkle RMG
Sector Information Technology
Buyer(s) Moore Marketing
Sellers(s) Merkle
Deal Type Divestiture

Target

Merkle RMG

Hagerstown, Maryland, United States
Merkle RMG is a processing, data and technology-driven company servicing the nonprofit, commercial and government sectors. Merkle RMG was founded in 1983 and is based in Hagerstown, Maryland.

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Buyer(S) 1

Buyer

Moore Marketing

Lanham, Maryland, United States
Category Company
Sector Marketing
DESCRIPTION

Moore Marketing is a constituent experience management company focused on the integration of the donor experience across all platforms, channels and devices. The company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning. Moore Marketing is based in Lanham, Maryland.

DEAL STATS #
Overall 2 of 2
Sector: Information Technology M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Maryland M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-18 ComCorp

Elkwood, Virginia, United States

ComCorp is a direct mail production facility, specializes in continuous form printing, data processing, personalization. ComCorp was founded in 1971 and is based in Elkwood, Virginia.

Buy -

Seller(S) 1

SELLER

Merkle

Columbia, Maryland, United States
Category Company
Founded 1971
Sector Marketing
Employees3,400
Revenue 436M USD (2015)
DESCRIPTION
Entrance to Merkle's corporate headquarters in Columbia, Maryland.
Entrance to Merkle's corporate headquarters in Columbia, Maryland.

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. Merkle is based in Columbia, Maryland.

DEAL STATS #
Overall 2 of 3
Sector: Information Technology M&A 1 of 1
Type: Divestiture M&A Deals 2 of 3
State: Maryland M&A 1 of 1
Country: United States M&A 2 of 3
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-17 Filter

Seattle, Washington, United States

Filter is a design and digital marketing company serving Fortune 100 CPG and enterprise technology clients with embedded teams, on-site agencies, and fully outsourced solutions. Filter was founded in 1991 and is based in Seattle, Washington.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-04 Shift7 Digital

New York, New York, United States

Shift7 Digital is a full-service digital agency specializing in the needs of B2B clients. From strategy and program definition, to site design, platform selection, and marketing operations, Shift7 builds elegant solutions to meet the challenges you’re facing in today’s evolving digital landscape. Shift7 Digital was established in 2002 and is based in New York City.

Buy -
Mergr

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