M&A Deal Summary

Moonpig Group Acquires Buyagift

On May 23, 2022, Moonpig Group acquired e-commerce company Buyagift for 124M GBP

Acquisition Highlights
  • This is Moonpig Group’s 1st transaction in the E-Commerce sector.
  • This is Moonpig Group’s largest (disclosed) transaction.
  • This is Moonpig Group’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2022-05-23
Target Buyagift
Sector E-Commerce
Buyer(s) Moonpig Group
Deal Type Add-on Acquisition
Deal Value 124M GBP

Target

Buyagift

London, United Kingdom
Buyagift, which also includes the brand Red Letter Days is a gift and experiences retailer serving customers throughout the UK. Buyagift was formed in 1999 and is based in London.

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Buyer(S) 1

Buyer

Moonpig Group

London, United Kingdom
Category Company
Founded 1999
Sector E-Commerce
Employees450
Revenue 341M GBP (2024)
DESCRIPTION

Moonpig Group comprises of the Moonpig, Buyagift, and Red Letter Days brands in the UK and the Greetz brand in the Netherlands. Moonpig is an e-commerce destination for greeting cards, physical gifts, flowers, and gift experiences. Moonpig was formed in 1999 and is based in London.

DEAL STATS #
Overall 1 of 1
Sector (E-Commerce) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (United Kingdom) 1 of 1
Year (2022) 1 of 1
Size (of disclosed) 1 of 1
Mergr

Product

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