Add-on Acquisition • E-Commerce

Moonpig Group Acquires Buyagift

On May 23, 2022, Moonpig Group acquired e-commerce company Buyagift for 124M GBP

Acquisition Context

This is Moonpig Group’s 1st transaction in the E-Commerce sector.
This is Moonpig Group’s largest (disclosed) transaction.
This is Moonpig Group’s 1st transaction in the United Kingdom.

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M&A Deal Summary
Date	May 23, 2022
Target	Buyagift
Sector	E-Commerce
Buyer(s)	Moonpig Group
Deal Type	Add-on Acquisition
Deal Value	124M GBP

Target Company

Buyagift

London, United Kingdom

Buyagift, which also includes the brand Red Letter Days is a gift and experiences retailer serving customers throughout the UK. Buyagift was formed in 1999 and is based in London.

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Buyer Overview 1

Buyer

Moonpig Group

London, United Kingdom

Category	Company
Founded	1999
Sector	E-Commerce
Employees	670
Revenue	341M GBP (2024)

DESCRIPTION

Moonpig Group comprises the Moonpig, Buyagift, and Red Letter Days brands in the UK and the Greetz brand in the Netherlands. Moonpig is an e-commerce destination for greeting cards, physical gifts, flowers, and gift experiences. Moonpig was formed in 1999 and is based in London, England.

Deal Context for Buyer	#
Overall	1 of 1
Sector: E-Commerce	1 of 1
Type: Add-on Acquisition	1 of 1
Country: United Kingdom	1 of 1
Year: 2022	1 of 1
Size (of disclosed)	1 of 1

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