M&A Deal Summary

Mood Media Acquires Vibenomics

On March 21, 2023, Mood Media acquired marketing company Vibenomics

Acquisition Highlights
  • This is Mood Media’s 1st transaction in the Marketing sector.
  • This is Mood Media’s 6th transaction in the United States.
  • This is Mood Media’s 1st transaction in Indiana.

M&A Deal Summary
Date 2023-03-21
Target Vibenomics
Sector Marketing
Buyer(s) Mood Media
Deal Type Add-on Acquisition

Target

Vibenomics

Fishers, Indiana, United States
Vibenomics is an in-store digital advertising provider. The platform provides a single, all-in-one retail media network, empowering retailers to digitize their on-premise experience and advertisers to connect with customers via display, audio and experiential channels. Vibenomics was founded in 2017 and is based in Fishers, Indiana.

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Buyer(S) 1

Buyer

Mood Media

Austin, Texas, United States
Category Company
Founded 2004
Sector Media
DESCRIPTION

Mood Media is an in-store media specialist that uses a mix of music, visual, and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase. Operating through its two principal divisions; In-Store Media and Retail Point-of-Purchase; Mood Media Corporation works with more than 800 retail chains in more than 40 countries throughout North America, Europe, Asia, and Australia. Mood Media was formed in 2004 and is headquartered in Austin, Texas.

DEAL STATS #
Overall 7 of 7
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 7 of 7
State (Indiana) 1 of 1
Country (United States) 6 of 6
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-21 PlayNetwork

Redmond, Washington, United States

PlayNetwork specializes in the creation and distribution of entertianment media that connects the voice of the brand to the consumer across all touch points in store, online and on device. PlayNetwork is the industry's leading integrated media provider for branded music, messaging, video, entertainment promotions and event media, systems integration services, and commerical XM Satellite Radio subscriptions. PlayNetwork was founded in 1996 and is based in Redmond, Washington.

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