M&A Deal Summary

Mood Media Acquires PlayNetwork

On September 21, 2021, Mood Media acquired media company PlayNetwork from TouchTunes

Acquisition Highlights
  • This is Mood Media’s 5th transaction in the Media sector.
  • This is Mood Media’s 5th transaction in the United States.
  • This is Mood Media’s 1st transaction in Washington.

M&A Deal Summary

Date 2021-09-21
Target PlayNetwork
Sector Media
Buyer(s) Mood Media
Sellers(s) TouchTunes
Deal Type Add-on Acquisition

Target

PlayNetwork

Redmond, Washington, United States
PlayNetwork specializes in the creation and distribution of entertianment media that connects the voice of the brand to the consumer across all touch points in store, online and on device. PlayNetwork is the industry's leading integrated media provider for branded music, messaging, video, entertainment promotions and event media, systems integration services, and commerical XM Satellite Radio subscriptions. PlayNetwork was founded in 1996 and is based in Redmond, Washington.

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Buyer(S) 1

Buyer

Mood Media

Austin, Texas, United States

Category Company
Founded 2004
Sector Media
DESCRIPTION

Mood Media is an in-store media specialist that uses a mix of music, visual, and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase. Operating through its two principal divisions; In-Store Media and Retail Point-of-Purchase; Mood Media Corporation works with more than 800 retail chains in more than 40 countries throughout North America, Europe, Asia, and Australia. Mood Media was formed in 2004 and is headquartered in Austin, Texas.


DEAL STATS #
Overall 6 of 7
Sector (Media) 5 of 5
Type (Add-on Acquisition) 6 of 7
State (Washington) 1 of 1
Country (United States) 5 of 6
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-14 South Central A\V

Nashville, Tennessee, United States

South Central A\V provides sight, sound, scent and audio-visual systems solutions to businesses throughout the US. South Central A\V was founded in 1946 and is based in Nashville, Tennessee.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-21 Vibenomics

Fishers, Indiana, United States

Vibenomics is an in-store digital advertising provider. The platform provides a single, all-in-one retail media network, empowering retailers to digitize their on-premise experience and advertisers to connect with customers via display, audio and experiential channels. Vibenomics was founded in 2017 and is based in Fishers, Indiana.

Buy -

Seller(S) 1

SELLER

TouchTunes

New York, New York, United States

Category Company
Founded 1998
Sector Digital Media
Employees105
DESCRIPTION

TouchTunes operates an out-of-home network of interactive entertainment systems in North America. The Company offers digital-downloading and pay-per-play commercial jukebox to bars, restaurants, retailers, and entertainment centers. TouchTunes was founded in 1998 and is based in New York City.


DEAL STATS #
Overall 1 of 1
Sector (Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Washington) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-04-03 PlayNetwork

Redmond, Washington, United States

PlayNetwork specializes in the creation and distribution of entertianment media that connects the voice of the brand to the consumer across all touch points in store, online and on device. PlayNetwork is the industry's leading integrated media provider for branded music, messaging, video, entertainment promotions and event media, systems integration services, and commerical XM Satellite Radio subscriptions. PlayNetwork was founded in 1996 and is based in Redmond, Washington.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-08 Arachnid 360

Loves Park, Illinois, United States

Arachnid 360 is a soft-tip electronic darts platform, with over 30,000 connected dartboards in bars and restaurants globally. The company offers the sport of soft-tip electronic darts through its BullShooter tournaments, celebrating the passion and skill of its athletes. Arachnid 360 is headquartered in Loves Park, Illinois.

Buy -