Investment Summary

The Mustang Group, Montlake Capital and The Gladstone Companies Exits SOG

On December 20, 2021, GSM Outdoors invested in consumer products company SOG from The Mustang Group, Montlake Capital and The Gladstone Companies

Investment Highlights
  • This is GSM Outdoors’ 8th transaction in the Consumer Products sector.
  • This is GSM Outdoors’ 8th transaction in the United States.
  • This is GSM Outdoors’ 1st transaction in Washington.

Investment Summary

Date 2021-12-20
Target SOG
Sector Consumer Products
Investor(s) GSM Outdoors
Sellers(s) The Mustang Group
Montlake Capital
The Gladstone Companies
Deal Type Add-on Acquisition

Target

SOG

Lynnwood, Washington, United States
SOG is a designer, manufacturer, and marketer of knives and tools used by hunters, campers, and outdoor enthusiasts, as well as military and law enforcement personnel. SOG was founded in 1986 and is based in Lynnwood, Washington.

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Investor(S) 1

Investor

GSM Outdoors

Irving, Texas, United States

Category Company
Founded 1999
Sector Consumer Products
DESCRIPTION

GSM Outdoors specializes in developing and marketing innovative products for the hunting, sport shooting, and rugged outdoor enthusiast market. GSM owns 20+ industry-leading brands including stealth cam, walker’s, muddy outdoors, birchwood casey, hawk, cyclops, western rivers, american hunter, HME, and SME among others. GSM Outdoors was founded in 1999 and is based in Irving, Texas.


DEAL STATS #
Overall 8 of 12
Sector: Consumer Products M&A 8 of 12
Type: Add-on Acquisition M&A Deals 6 of 8
State: Washington M&A 1 of 1
Country: United States M&A 8 of 12
Year: 2021 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-26 Gary Yamamoto Custom Baits

Page, Arizona, United States

Gary Yamamoto Custom Baits manufactures soft baits used by bass fishing enthusiasts and professional bass anglers. The company's signature product, the “Senko,” is a recognizable soft bait in the market and a mainstay in angler’s tackle boxes worldwide. Professional angler Gary Yamamoto founded the Company in 1983 to produce the highest quality soft-plastic fishing lures on the market, creating one of the most iconic brands in fishing. The Company’s baits are made in the USA, and over 2.5 million baits are shipped worldwide each year.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-05 Rat-L-Trap

Alexandria, Louisiana, United States

Bill Lewis is a family-owned manufacturer of the hard bait fishing category. The company is best known for its signature product, the “Rat-L-Trap,” a top lipless crankbait recognizable to almost any angler and sold in over 350 size and color combinations. Bill Lewis was established in 1960 and is headquartered in Alexandria, Lousiana.

Buy -

Seller(S) 3

SELLER

The Mustang Group

Newton, Massachusetts, United States

Category Private Equity Firm
Founded 2003
Size Small
Type Sector Agnostic
DESCRIPTION

The Mustang Group is an East Coast US-based private equity firm focused on investing in profitable mid-sized companies with revenues of $5 to $100 million. Mustang looks to fund management buyouts, recapitalizations, corporate carve-outs, and growth capital financings. Areas of interest include leisure/recreation, specialty retail, consumer products, technology, business and financial services, and manufacturing. The Mustang Group prefers opportunities where management looks to continue on with the business and that have leading positions within their respective sectors. The Mustang Group was formed in 2003 and is based in Newton, Massachusetts.


DEAL STATS #
Overall 4 of 4
Sector: Consumer Products M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
State: Washington M&A 1 of 1
Country: United States M&A 4 of 4
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-22 Renovation Brands

Florence, Alabama, United States

Renovation Brands is a distributor and retailer of electric fireplaces, electric heating appliances, customized fireplace mantels, and outdoor heating products. Renovation Brands was founded in 2002 and is based in Florence, Alabama.

Sell -
SELLER

Montlake Capital

Seattle, Washington, United States

Investor Investor Investor


Category Private Equity Firm
Founded 1999
Size Small
Type Sector Agnostic
DESCRIPTION

Montlake Capital is a private equity firm focused on lower middle-market company investments in the Pacific Northwest US. The Firm looks to invest in businesses generating $20 to $100 million in sales and $1 to $10 million of EBITDA. Sectors of interest include business services, consumer products and services, heath and wellness, retail, technology products, and financial services. Prospective transaction situations include growth capital financings, buyouts, recapitalizations, search funds, and shareholder liquidity needs. Montlake Capital was formed in 1999 and is based in Seattle, Washington.


DEAL STATS #
Overall 17 of 17
Sector: Consumer Products M&A 3 of 3
Type: Add-on Acquisition M&A Deals 10 of 10
State: Washington M&A 10 of 10
Country: United States M&A 17 of 17
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-23 SWS Equipment

Spokane Valley, Washington, United States

SWS Equipment provides waste, recycling, sewer, and sweeper equipment, service, parts, and rentals to the greater Northwest region. Over three decades, SWS has grown its product and service offering and expanded its customer base across Washington, Idaho, Montana, and Oregon. SWS Equipment was formed in 1990 and is based in Spokane Valley, Washington.

Buy -
SELLER

The Gladstone Companies

Investor Investor Investor Investor Investor


Category Lender
Founded 2001
PE ASSETS 2.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

The Gladstone Companies manages a series of publicly traded investment vehicles and looks to make debt and equity investments in US-based small to middle-market businesses. The Firm focuses on second lien debt, mezzanine debt, secured and unsecured subordinated loans, equity and real estate sale leasebacks. Target investments generally range from $5 to $30 million in companies with over $3 million in EBITDA. Target sectors include manufacturing, industrial products, business and government Services, media, communications, consumer products and services, healthcare services, transportation, specialty chemicals, and energy services. The Gladstone Companies was formed in 2001 and is based in McLean, Virginia.


DEAL STATS #
Overall 17 of 18
Sector: Consumer Products M&A 1 of 1
Type: Add-on Acquisition M&A Deals 8 of 8
State: Washington M&A 2 of 2
Country: United States M&A 17 of 18
Year: 2021 M&A 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-06 Head Country

Ponca City, Oklahoma, United States

Head Country is a manufacturer of BBQ sauce brand with three BBQ sauce flavors currently as well as seasonings and marinades. Head Country was formed in 1980 and is based in Ponca City, Oklahoma.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-02 Circuitronics

Farmers Branch, Texas, United States

Circuitronics is a provider of a specialized printed circuit board assembly and related electronic manufacturing services. Circuitronics was founded in 1971 and is based in Farmers Branch, Texas.

Sell -