M&A Deal Summary

Monster Beverage Acquires CANarchy

On January 13, 2022, Monster Beverage acquired beverage company CANarchy from Growcore Investments for 330M USD

Acquisition Highlights
  • This is Monster Beverage’s 1st transaction in the Beverages sector.
  • This is Monster Beverage’s 2nd largest (disclosed) transaction.
  • This is Monster Beverage’s 2nd transaction in the United States.
  • This is Monster Beverage’s 1st transaction in Colorado.

M&A Deal Summary
Date 2022-01-13
Target CANarchy
Sector Beverages
Buyer(s) Monster Beverage
Sellers(s) Growcore Investments
Deal Type Add-on Acquisition
Deal Value 330M USD
Advisor(s) Latham & Watkins (Legal)

Target

CANarchy

Longmont, Colorado, United States
CANarchy is a disruptive collective of like-minded brewers dedicated to bringing quality and innovative flavors to beer drinkers in the name of independent craft beer. CANarchy is a provider of American craft beer in a can by bringing value to distributors, retailers, and beer drinkers. CANarchy was founded in 2015 and is based in Longmont, Colorado.

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Buyer(S) 1

Buyer

Monster Beverage

Corona, California, United States
Category Company
Founded 1985
Sector Beverages
Employees5,254
Revenue 7.1B USD (2023)
DESCRIPTION

Monster Beverage is a major marketer and distributor of energy drinks and alternative beverages. The Company markets and distributes Monster Energy brand energy drinks, Monster Energy Extra Strength Nitrous Technology brand energy drinks. Monster Beverage was founded in 1990 and is based in Corona, California.

DEAL STATS #
Overall 2 of 3
Sector (Beverages) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Colorado) 1 of 1
Country (United States) 2 of 2
Year (2022) 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-23 American Fruits & Flavors

Pacoima, California, United States

American Fruits & Flavors is an industrial supplier engaging in the development, production and marketing of high quality flavors, flavor systems, juices, concentrates, natural sweeteners and fruit-based products to a global customer base. AFF operates via two integrated and complementary divisions, both of which have the capability to develop custom products for customers: a Flavors division and a Juice Operations division.

Buy $690M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-03 Bang Energy

Al Sittard, Netherlands

Bang Energy is a brand in the energy drinks category, offering a range of naturally flavored energy products designed to satisfy every taste. The company promotes environmental sustainability and consumer well-being through energy-efficient manufacturing practices, innovative product offerings, and strategic partnerships. Bang Energy is based in Al Sittard, Netherlands.

Buy -

Seller(S) 1

SELLER

Growcore Investments

Waltham, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2008
PE ASSETS 400M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Growcore Investments is a private equity firm that invests in growth-oriented consumer products and services companies primarily located in the US. Growcore Investments focuses on companies with strong market positions, experienced management, and unique/differentiated products. The Firm targets companies operating in the fields of Active Sports & Footwear, Consumer Products/ Soft Lines, Apparel & Accessories, Food & Beverage, and Retail / Restaurants. Growcore Investments was formed in 2008 and is based in Waltham, Massachusetts.

DEAL STATS #
Overall 6 of 7
Sector (Beverages) 2 of 2
Type (Add-on Acquisition) 4 of 4
State (Colorado) 1 of 1
Country (United States) 6 of 7
Year (2022) 1 of 2
Size (of disclosed) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-16 IdeaPaint

Ashland, Massachusetts, United States

IdeaPaint, Inc. is a provider of premium dry-erase solutions. IdeaPaint dry erase paints and wallcoverings transform virtually any smooth surface into an erasable canvas. IdeaPaint, Inc. was founded in 2008 and is based in Ashland, Massachusetts.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-28 Bandon Holdings

Austin, Texas, United States

Bandon Holdings is a strategic fitness platform and the largest franchisee in the Anytime Fitness family with clubs across Texas, Oklahoma, and Kansas. The franchise has expanded significantly through new development and a proven acquisition strategy, with growth driven by consumer demand for healthier lifestyles.

Sell -
Mergr

Product

Company

Legal