Add-on Acquisition • Financial Services

MoneyLion Acquires Even Financial

On December 16, 2021, MoneyLion acquired financial services company Even Financial from Eight Roads for 440M USD

Acquisition Context
  • This is MoneyLion’s 1st transaction in the Financial Services sector.
  • This is MoneyLion’s largest (disclosed) transaction.
  • This is MoneyLion’s 3rd transaction in the United States.
  • This is MoneyLion’s 2nd transaction in New York.

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M&A Deal Summary

Date December 16, 2021
Target Even Financial
Sector Financial Services
Buyer(s) MoneyLion
Sellers(s) Eight Roads
Deal Type Add-on Acquisition
Deal Value 440M USD

Target Company

Even Financial

New York, New York, United States
Even Financial is a search, comparison, and recommendation engine for financial services. Even provides essential infrastructure for financial services and channel partners to connect consumers with personalized products, utilizing its robust yet simple API. Even Financial was founded in 2014 and is based in New York City.
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Buyer Overview 1

Buyer

MoneyLion

New York, New York, United States

Category Company
Sector Internet Software and Services
Employees600
Revenue 423M USD (2023)
DESCRIPTION

MoneyLion is a mobile banking and financial membership platform that empowers people to take control of their finances. MoneyLion was based in New York, New York.


Deal Context for Buyer #
Overall 3 of 3
Sector: Financial Services 1 of 1
Type: Add-on Acquisition 3 of 3
State: New York 2 of 2
Country: United States 3 of 3
Year: 2021 3 of 3
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-16 MALKA Media

Jersey City, New Jersey, United States

MALKA Media is a rapidly growing creator network and content platform in the fastest growing digital media and content sectors across entertainment, sports, gaming, live streaming, and brand storytelling. MALKA Media was founded in 2012 and is based in Jersey City, New Jersey.

Buy -

Seller Profile 1

SELLER

Eight Roads

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1969
PE ASSETS 11.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

Eight Roads is a private investment firm focused on a variety of investment opportunities across the US, Europe, and Asia. The Firm is divided into several investment strategies including venture, principal investing, and real estate. Within the principal investments group, Eight Roads backs established growth businesses with long-term capital. Eight Roads does not have any sector preferences, but has experience in fintech, business services, and healthcare. Eight Roads is based in London.


Deal Context for Seller #
Overall 94 of 124
Sector: Financial Services 2 of 3
Type: Add-on Acquisition 41 of 59
State: New York 3 of 5
Country: United States 56 of 66
Year: 2021 26 of 26
Size (of disclosed) 8 of 23
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-15 Uni Cards

Bengaluru, India

Uni Cards is a new-age fintech company with a mission to change the way people interact with credit. By reimagining the existing credit products and delivering an unmatched credit experience to millions of Indians, Uni is disrupting how the traditional credit card products work. Uni Cards was founded in 2020 and is based in Bengaluru, Karnataka.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-11 Optimus Ride

Boston, Massachusetts, United States

Optimus Ride is a self-driving vehicle company. It designs technologies to enable efficient, sustainable, and equitable mobility systems and solutions. Optimus Ride was founded in 2015 and is based in Boston, Massachusetts.

Sell -