M&A Deal Summary

Money Mailer Acquires Welcome Wagon International

On June 18, 2014, Money Mailer acquired marketing company Welcome Wagon International from South Florida Media Group

Acquisition Highlights
  • This is Money Mailer’s 1st transaction in the Marketing sector.
  • This is Money Mailer’s 2nd transaction in the United States.
  • This is Money Mailer’s 2nd transaction in Florida.

M&A Deal Summary

Date 2014-06-18
Target Welcome Wagon International
Sector Marketing
Buyer(s) Money Mailer
Sellers(s) South Florida Media Group
Deal Type Merger
Advisor(s) Petsky Prunier (Financial)

Target

Welcome Wagon International

Coral Springs, Florida, United States
Welcome Wagon International, is a targeted direct marketing company that connects new movers with local businesses

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Buyer(S) 1

Buyer

Money Mailer

Cypress, California, United States

Category Company
Founded 1979
Sector Marketing
DESCRIPTION

Money Mailer LLC is a provider of shared one-to-one direct mail advertising (annually producing over 163 million mailings delivered to approximately 17 million homes) as well as interactive and online advertising solutions through its nationwide production and distribution network. Money Mailer was founded in 1979 and is based in Cypress, California.


DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 1 of 1
Type: Merger M&A Deals 1 of 1
State: Florida M&A 2 of 2
Country: United States M&A 2 of 2
Year: 2014 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-01 WSF Holding Group

Coral Springs, Florida, United States

WSF Holding Group is a provider of welcoming service to the new homeowner. WSF Holding Group was founded in 1928 and is based in Coral Springs, Florida.

Buy -

Seller(S) 1

SELLER

South Florida Media Group

Coral Springs, Florida, United States

Category Company
Founded 2005
Sector Media
DESCRIPTION

South Florida Media Group LLC provides media services in US.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Merger M&A Deals 1 of 1
State: Florida M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2014 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-06-22 Welcome Wagon International

Coral Springs, Florida, United States

Welcome Wagon International, is a targeted direct marketing company that connects new movers with local businesses

Buy -