M&A Deal Summary

Moji Brendovi Acquires Imlek AD

On May 22, 2012, Moji Brendovi acquired beverage company Imlek AD from Salford Capital Partners

Acquisition Highlights
  • This is Moji Brendovi’s 1st transaction in the Beverages sector.
  • This is Moji Brendovi’s 2nd transaction in Serbia.

M&A Deal Summary
Date 2012-05-22
Target Imlek AD
Sector Beverages
Buyer(s) Moji Brendovi
Sellers(s) Salford Capital Partners
Deal Type Add-on Acquisition

Target

Imlek AD

Belgrade, Serbia
The IMLEK Group is a leading dairy in South Eastern Europe, and the largest dairy, processing over 1 thousand tons of milk per day, in former Yugoslavia. The Group was formed through using IMLEK, acquired in 2003, as a platform for regional consolidation and expansion.

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Buyer(S) 1

Buyer

Moji Brendovi

Belgrade, Serbia
Category Company
Sector Food
Revenue 400M EUR (2014)
DESCRIPTION

Moji Brendovi is a provider of milk and dairy products. Moji Brendovi is based in Belgrade, Serbia.

DEAL STATS #
Overall 2 of 2
Sector (Beverages) 1 of 1
Type (Add-on Acquisition) 2 of 2
Country (Serbia) 2 of 2
Year (2012) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-01-01 Bambi Banat a.d.

Pozarevac, Serbia

Bambi Banat a.d. is a biscuit producer in Serbia and Montenegro. Its core brand “Plazma” is one of the leading confectionary brands in Serbia. Historically, Bambi has been one of the most famous and profitable and efficient food producers in former Yugoslavia and CEE.

Buy -

Seller(S) 1

SELLER

Salford Capital Partners

Belgrade, Serbia
Category Private Equity Firm
Founded 2001
Size Small
Type Sector Agnostic
DESCRIPTION

Salford Capital is a private equity firm focused on investing in companies through Central and Eastern Europe, as well as the former Soviet Union. Salford looks for opportunities where the firm can acquire controlling stakes in 'attractive but overlooked assets'. The Firm takes an active role in restructuring businesses and building value. Salford Capital was formed in 2001 and has offices in Belgrade, Moscow, London, and Tbilisi, Georgia.

DEAL STATS #
Overall 2 of 5
Sector (Beverages) 1 of 3
Type (Add-on Acquisition) 1 of 2
Country (Serbia) 1 of 3
Year (2012) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-06-18 Metromedia Group International

Charlotte, Georgia

Metromedia Group International Inc. (“MIG”) owns interests in communications businesses in the country of Georgia. The Company’s core business includes a 46% stake in Magticom Ltd., the leading telecommunications operator in the republic of Georgia.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-22 IDS Borjomi Beverages NV

Kyiv, Ukraine

IDS Borjomi Beverages is the largest independent producer and one of the three largest producers overall of natural mineral water in the fast-growing markets across the CIS and the Baltic countries.

Sell -
Mergr

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